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Personal finance expert

Emma Lunn

Emma has written about personal finance for almost 20 years, with a career spanning several recessions and their inevitable consequences. 

Emma’s main focus is helping people learn to manage their money well, in both the short and long term.  

She believes that getting a grip on your finances means you have more time (and cash) for the fun things in life - travelling, mostly, in her case. Her pet hate is the phrase “hard working families” - single people and those without kids work hard too! 


Emma Lunn

Emma's Experience

Emma is a freelance journalist and has almost two decades of money writing under her belt.

She has written regularly for national newspaper money sections as well as trade and consumer magazines, and websites.

She’s completed in-house stints at the Guardian, and edited the Independent Money section and on an ad-hoc basis. 

She writes about all things money: mortgages, property, insurance, banking, savings, debt, money saving, student finance, household bills, and general money management. 

Emma's recent coverage


  • Money expert

  • Insurance expert

  • Travel expert

  • Savings Expert


  • Scoop of the Year (shortlisted, Property Press Awards)

  • Personal Finance Story of the Year (the Headline Money Awards)