Reviewed on 2 Sep 2026
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YouGov Survey 1st July 2024 to 30th June 2025. Net Recommend score derived from “Which of the following online service websites would you recommend to a friend or colleague, or tell them to avoid?” Base: Current Customers of (MoneySuperMarket n=18,382, Compare the Market n=16,802, Go.Compare n=10,162, Confused.com n=8,229, Uswitch n=528).
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Starting price for a 30 year old non-smoker with no medical conditions, taking out a £200,000, 30-year life insurance policy. Data from LifeSearch, 2025.
Using the 51st percentile of cheapest premiums quotes, based on single non smoker policyholder aged under 30, with £100,000 of cover over a 10 year term with a decreasing term. Quoted between August 2025 and August 2026
Data based on life insurance policies for £200,000 of cover sold through MSM between 1st April and 30th June 2024
Data based on life insurance policies for £200,000 of cover sold through MSM between 1st April and 30th June 2024
Example cost of 40-year £200,000 level term life insurance policy for a 20-25 year-old non-smoker with asthma and minor symptoms.
Data from LifeSearch. Prices from June 2025.
The number of providers for life insurance in November 2025
Example cost of 30-year £250,000 level term life insurance policy for a 30-35 year-old non-smoker with diabetes and major symptoms.
Data from LifeSearch. Prices from June 2025.
Example cost of 10-year £50,000 level term life insurance policy for a 60+ year-old non-smoker with high blood pressure and minimum symptoms.
Data from LifeSearch. Prices from June 2025.