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MoneySuperMarket Cookie Policy

5 min read
Updated: 07 Mar 2024

This Cookie Policy explains how we use cookies when you interact with our Site so please read it carefully.  

SUMMARY 

As a MONY Group customer, you can be rest assured that your personal information is treated with the utmost care. We recommend that you read our Privacy Policy which details how we may use your personal information and the circumstances in which it may be shared. 

The MONY Group includes MoneySuperMarket,  MoneySavingExpert,  Decision Technologies, CYTI,and Quidcowho each have their own cookie policy.  For the purposes of this Cookie Policy, references to "we", "us", "our" or “Site” are to MoneySuperMarket. 

What is a cookie? A cookie is a small information file which is downloaded to your device's hard drive when you visit a website. The term cookie can be described by an array of files, for example pixel tags (these tend to be small blocks of code on a webpage or email that place cookies), mobile device identifiers and web storage used in desktop software or mobile software. Cookies are harmless and can help improve your experience when using a website because, among other things, they help us to: 

  • Understand your browsing habits; 

  • Respond to you as an individual by tailoring our operations to your needs, likes and dislikes by gathering and remembering information about your preferences; 

  • Track your navigation through our Site so that we are able to monitor which pages you find useful and which you do not; and 

  • Understand the number of visitors so that we can analyse data about web traffic which helps us improve our Site. 

How do we use them? (1)    Essential We use the following types of cookies for business and fundamental purposes which are essential to our Sites. Here’s why: 

  • Certain cookies enable our Site to function and can’t be switched off in our systems. You can’t decline these cookies because our Site wouldn’t work as a result. 

  • Cookies allow us to recognise and count the number of visitors, where they’ve come from, and track how visitors move around our Site when they’re using them. These also help to improve the way our Site work (e.g., by ensuring that you’re finding what you’re looking for easily). The data that’s stored in these cookies is collected and then aggregated and is therefore anonymous. 

  • Cookies allow us to recognise you when you return to our Site. These cookies are only used to help improve your onsite experience by enabling us to personalise our content to you, greet you by your name, and remember your preferences (e.g., your choice of language or region). 

  • Cookies that allow us to confirm a sale or process a transaction on our Site. Without these, we are unable to operate as an e-commerce business. 

  • To investigate and resolve complaints or issues on our Site, this may be due to a transaction, or a display error. In some instances, we may use the data from cookies to identify issues with our Site, either from complaints or diagnostics. 

  • Review and test new functionality on our Site to make sure that it’s working properly. 

You can find more information on individual cookies we use on our Site, the purposes for which we use them, and cookie lifespan in the table below: 

Name 

Brand 

Duration 

session-id 

MSM 

Varies 90 days > 20 years 

DT Tracker / GetCake 
(affsecure.com): 
sid 
trk 
c(number) 

MSM 

 
 
Session 
5 years 
1 month 

msm.userinfo 

MSM 

20 years 

cookie-policy-shown 

MSM 

1 year 

source 

MSM 

Session 

userId 

MSM 

20 years 

Awin 

MSM 

30 days 

optimizelyEndUserId 

MSM 

7 months 

__cfruid 

MSM 

Session Only 

__cfduid 

MSM 

30 days 

ASP.NET_SessionId 

MSM 

Session 

dashboard-beta-opt-in 

MSM 

365 days 

dashboard-beta-has-dismissed 

MSM 

366 days 

dashboard-car-monitor-enabled 

MSM 

367 days 

.Podium.MSM.SessionId 

MSM 

Session 

Google Analytics: _ga 
_gat_europe_unique_urchin, 
_gid gac_ 
_gali 

MSM 

  2 years 
1 minute 
24 hours 
90 days 1 year 

AB Tasty Session cookie 

MSM 

Session 

AB Tasty Cookie 

MSM 

13 Months 

ImageUrl

MSM

Session 

PrepopQuote

MSM

Session 

 (2) Non-essential Some cookies are considered non-essential. We will only use these cookies if you’ve given your consent for us to do so, these cookies can be classified as follows: 

  • Analytics & Tracking 

 –  We use these non-essential cookies to understand how you use our web pages and services while on our Site. This data is used to measure how many users visit each page, and what options they click on. The cookies may be cross functional. 

  • Performance & Testing 

  – We use these cookies to improve your experience and to make sure that our Sites are running smoothly. They will also be used to test new features that may be used in the future. 

  • Advertising 

  – We use these cookies to pick and place adverts that we think you’d like to see, alongside our partners. They also let us measure how effective they are by checking the types of adverts and how often they’re shown, as well as how you interact with them. You can choose to accept or decline these cookies. If you choose to decline, this may prevent you from taking full advantage of our Site. The cookie table below sets out the different non-essential cookies we use on our Site, their classifications, and cookie lifespan. We use Google Consent Mode, which allows us to adjust the behaviour of certain Google tags and scripts based on your consent choices. If you have not consented to our use of your data for analytics and advertising purposes, then certain data is passed through pings to Google, however, the information collected will be limited to function and aggregate data which will be redacted to exclude any personal identifiers. 

Name 

Brand 

Duration 

Classification 

criteo_write_test 

MSM 

Minutes 

Advertising 

Bing 

MSM 

Session > 2 years 

Advertising 

Facebook 

MSM 

180 days 

Advertising 

AMP_TOKEN 

MSM 

1 hour 

Advertising 

ppcdata 

MSM 

1 month 

Advertising 

_gat 

MSM 

1 hour 

Advertising 

Cto_lwid 

MSM 

1 Month 

Analytics & Tracking 

_msuuid 
X-OpenDNS-Session 

MSM 

365 days 

Analytics & Tracking 

Criteo 

MSM 

Session > 2 years 

Analytics & Tracking 

Logglytrackingsession 

MSM 

Session Only 

Analytics & Tracking 

web-session-id 

MSM 

Session 

Analytics & Tracking 

Hotjar: _hjIncludedInPageviewSample _hjIncludedInSessionSample _hjid _hjAbsoluteSessionInProgress _hjTLDTest _hjFirstSeen 

MSM 

  30 minutes 30 minutes 365 days 30 minutes Session Session 

Analytics & Tracking 

.Podium.MSM.BrowserId 

MSM 

1 year 

Analytics & Tracking 

.Podium.MSM.UserId 

MSM 

1 year 

Analytics & Tracking 

auth 

MSM 

1 year 

Performance & Testing 

__distillery 

MSM 

1 Year 

Performance & Testing 

_dd_s 

MSM 

15 minutes 

Performance & Testing 

_micpn 

MSM 

4 Days  

Analytics & Tracking 

_mibhv 

MSM 

365 Days 

Analytics & Tracking 

 Most cookies are deleted as soon as you close your browser; these are known as session cookies. Others, known as persistent cookies, are stored on your device either until you delete them, or they expire. For example, the cookie used to keep you signed into your account expires after 90 days. Every time you visit our Site, for example, you will be kept signed in for a further 90 days. 

Web beacons and similar technologies 

(1) Web beacons – these are similar to cookies as they also deliver an improved online experience and are an alternative to cookies. They are used to keep track of your navigation through our Site. They may also be referred to as “tags” and are normally used by our Site that uses Third Party traffic monitoring and tracking services, such as web analytics.

(2) Similar technologies – these technologies may also be used on our Site as an alternative to cookies. These are similar to cookies and perform very similar functions, such as caching data to enable us to improve our mobile app. Here we will explain the purpose of these technologies, why we use them, and for how long. 

Name 

Duration 

Classification 

Firebase Analytics (SDK) 

No limit* 

Analytics & Tracking 

Firebase Crashlytics (SDK) 

90 days 

Analytics & Tracking Functional 

AppsFlyer (SDK) 

No limit* 

Functional 

Braze (SDK) 

No limit* 

Functional 

payload 

Session 

Functional 

TransUnion Fraudforce (SDK) 

No limit* 

Functional 

*No limit means the length of time our mobile app remains open on your device. 

Third-party Cookies and Content Sharing 

We also work with Third Parties to provide you with services through our Site and to help provide customised advertising and other content to visitors to our Site. Some of these Third-Party cookies are essential for our Site. 

The named Third Parties listed below are used to record your visit to our Site, the pages you have visited, and the links you have followed. We’ll use this information to make our Site and the advertising displayed on them more relevant to your interests. If you don’t allow these cookies, you’ll not experience our targeted advertising across different websites as a result. 

(1)   Twitter: 
Twitter is a social networking service that allows users to post and interact. Cookies are used to measure the performance of the ads and to deliver targeted marketing on Twitter. 
Privacy contact - https://twitter.com/en/privacy 

(2)   Facebook: 
Facebook is an online social media and social networking service. Cookies are used to measure the performance of the ads and to deliver targeted marketing on Facebook. 
Privacy contact - https://www.facebook.com/full_data_use_policy 

(3)   Google Ads: 
Cookies are used to measure the performance of the ads that we pay for on Google Ad Words. We also use cookies to deliver targeted marketing on Google Ad Words. 
Privacy contact - https://support.google.com/policies/troubleshooter/2990837?hl=en 

(4)   Yahoo: 
Yahoo is an advertising platform that allows us to buy adverts on Yahoo Search. We use cookies to deliver targeted marketing on Yahoo Search. 
Privacy contact - https://policies.yahoo.com/xa/en/yahoo/privacy/index.htm 

(5)   Bing: 
Bing is an advertising platform that allows us to buy adverts on Bing Search. We use cookies to deliver targeted marketing on Bing Search. 
Privacy contact - https://privacy.microsoft.com/en-gb/privacystatement 

(6)   Awin: 
Awin operates an affiliate marketing network. Awin saves cookies on the end devices of users that visit or use websites or other online products provided by advertisers and publishers working with Awin. It’s essential for our Site.= 
Privacy contact - https://www.awin.com/gb/legal/privacy-policy-gb 

(7)   Cloudflare: 
Cloudflare uses cookies to maximize network resources, manage traffic, and protect our Customers’ sites from malicious traffic. It’s essential for our Site. 
Privacy contact - https://www.cloudflare.com/privacypolicy/ 

(8)   Verizon: 
Verizon is an advertising platform. We use cookies to deliver targeted marketing with Verizon. 
Privacy contact - https://www.verizon.com/about/privacy/ 

(9)    Criteo: 
Technology providers enabling advertisers to target an advertisement to a user that has visited their website or interacted with a different advertisement in the past. 
Privacy contact – http://www.criteo.com/us/contact-us/customer 

(10)  Hotjar: 
Hotjar cookies are used to enable our customer feedback interface and are also used to help us understand how people are using our pages.  
Privacy contact - https://www.hotjar.com/legal/policies/privacy/ 

(11)  Zendesk: 
Zendesk cookies are used to enable our Help Centre and are also used to help us understand how people are using our pages.  
Privacy contact - https://www.zendesk.co.uk/company/agreements-and-terms/cookie-notice/ and https://www.zendesk.co.uk/trust-center/#privacy 

(12) Movable Ink: 
Movable Ink cookies are used to measure the performance of marketing campaigns containing Movable Ink technology.  
Privacy contact -  https://movableink.com/privacy-policy  

(13) Intercom:
Intercom cookies are used to enable our support messenger widget, help centre and to help us understand how people are using our website to improve the support experience.
Privacy contact - https://www.intercom.com/help/en/articles/2361922-intercom-messenger-cookies and https://www.intercom.com/legal/cookie-policy

Behavioural advertising  

We have relationships with carefully selected and monitored suppliers who may also set cookies during your visit. The purpose of these cookies is "behavioural advertising" (also known as "remarketing"), which is a means of showing you relevant products and services based on what you appear to be interested in. If you'd like to opt-out of behavioural advertising, please go to the Network Advertising Initiative website for guidance and more information 

Managing your Cookies 

You can manage your cookie consent preferences by clicking the “manage your cookies” link in the footer to our Site here. You can manage your cookie preferences for our mobile app at any time by following these steps: 

iOS 

Android 

Step 1: Open the MoneySuperMarket mobile app. Step 2: Tap ‘More’ (the three dots icon) in the bottom right corner of the home screen. Step 3: Select ‘Privacy settings’. Step 4: You can update your cookie preferences via the toggles on this screen. 

Step 1: Open the MoneySuperMarket mobile app. Step 2: Tap ‘Settings’ via the icon in the top right corner of the home screen. Step 3: Select ‘Privacy settings’. Step 4: You can update your cookie preferences via the toggles on this screen. 

 You can also stop cookies from being installed onto your desktop or mobile by configuring your web browser to accept them or opt-out. We have provided guidance in the table below on managing your cookie preferences on various web browsers. 

Browser 

Windows 

Mac 

iOS 

Android 

 
Internet Explorer



Choose Tools 

and then Internet Options 

Click the Privacy tab 

Choose your preferred settings. 

Choose Preferences from Explorer menu | Select Receiving Files options | Select Cookies | Choose your preferred settings 

Choose Mobile Settings | Select Microsoft Edge app | Scroll down to Privacy & Security | Choose your Preferred Cookie setting 

Tap menu (three dots) icon in bottom right | Select Settings | Select Advanced: Site permissions | Select Cookies | Choose your preferred settings 

 Firefox

Choose Preferences from the Edit menu | Select Privacy & Security 
| Then select Cookies | Choose your preferred settings 

Choose Preferences from the Edit menu | Select Privacy & Security | Select Cookies | Choose your preferred settings 

Choose Mobile Settings | Select Firefox | Scroll down to Privacy & Security | Choose your Preferred Cookie setting 

  Tap menu (three dots) icon in top right | Select Settings | Select Privacy | Select Cookies | Choose your preferred settings 

 Safari

Choose Preferences from Explorer menu | Select Security Files options | Cookie settings are shown in window | Choose your preferred settings 

Choose Preferences from Explorer menu | Select Security Files options | Cookie settings are shown in window | Choose your preferred settings 

Choose Mobile Settings | Select Safari | Scroll down to Privacy & Security | Enable your Preferred Cookie setting 

        Not available on Android 

 Chrome

Click the spanner icon on the browser toolbar | Settings 
| Click Show advanced settings 

In the Privacy section, click the Consent Settings button | In the Cookies section, you can change the following cookies settings 

Click the spanner icon on the browser toolbar | Settings 
| Click Show advanced settings 

In the Privacy section, click the Consent Settings button | In the Cookies section, you can change the following cookies settings 

Choose Mobile Settings | Select Google Chrome | Scroll down to Privacy & Security | Enable your Preferred Cookie setting 

Tap menu (three dots) icon in top right | Select Settings | Select Advanced: Site settings | Select Cookies | Choose your preferred settings 

 Please be aware that restricting certain cookies on your desktop web browser or for our mobile app can result in difficulty when navigating our price comparison tools and other services available to you on our Site. 

Fraud prevention 

Our Site uses both first- and Third-Party cookies as a security measure to protect against fraud and abuse and help to identify irregularities in online behaviour. These may include cookies written with Flash technology. You can manage Flash cookies using the Settings Manager for Adobe Flash Player. Although we do not recommend taking such action, this tool enables you to disable the use of Flash cookies or limit activity to specific domains. You can access the tool by right-clicking on any Flash content displayed on your browser and selecting 'Settings' or 'Global Settings' from the drop-down menu. 

Other information 

We aim to keep the cookies information provided to you as accurate as possible and use all reasonable efforts to review and update the details. It’s possible that the services we use may make changes to their cookie names and purposes. Some services, particularly social media platforms (such as Facebook and Twitter) change their cookies regularly. This won’t be reflected in our cookie policy straight away. 

If you require any further information on cookies including how to see what cookies have been set and how to manage, delete and turn them off, please visit www.aboutcookies.org or www.allaboutcookies.org. Please note these are external websites and we are not responsible for the accuracy of the information provided to you on these sites.