NOW Broadband deals
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About NOW Broadband
Thinking about taking out a NOW Broadband or TV Membership? Here’s what’s on offer and what you need to know.
Though it’s a subsidiary of Sky, NOW offers broadband and TV packages that are much simpler and much cheaper than its parent company.
It deals in a small selection of basic broadband packages at market-leading prices, with the option to add TV in the form of its TV Memberships.
Why choose NOW Broadband?
NOW offers a simple, straightforward broadband option with low prices. So if all you’re really looking for is to get your home online with decent download speeds without breaking the bank, NOW Broadband is well worth a look.
It also has the benefit of offering 30-day rolling contracts. That’s a great option for temporary broadband or rental accommodation, though be aware it comes with higher upfront fees.
The TV Memberships are streaming based, giving you a great way to get Sky content without having to splash out on a big TV package. They’re nice and flexible, operating on a 30-day basis too (much like Netflix).
And because the TV is accessed via an app, you can watch your shows from anywhere. Though it does mean you need a way to access it on your telly, such as by using a smart TV or streaming device (e.g. Apple TV). Less tech-savvy folk might struggle to get their head around it.
Overall, it’s not the fanciest or most technologically advanced provider on the market – there’s currently only one package, for instance, so speeds cap out at 100Mbps (1Gbps speeds are available from other providers). But that does mean NOW is able to keep costs low.
Pros and cons of NOW Broadband
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Pros
Low prices within the minimum contract terms: NOW Broadband is one of the cheapest on the market – though be aware that prices shoot up quite high when the minimum contract terms are over
30-day plans available: NOW is one of very few broadband providers to offer its services on a rolling, monthly basis
12-month contracts: With the exception of its full fibre package, all NOW Broadband contracts last just 12 months – giving you more flexibility than the 18-month and 24-month plans offered by other major providers
Offers ADSL: If your home isn’t yet connected to fibre broadband, you can still get a basic ADSL connection from NOW
Full fibre available: Thanks to its parent company, Sky, NOW has a competitively-priced full fibre package available, with fast speeds averaging 100Mbps
Cheap and easy way to get sky content: NOW TV Memberships give everyone a chance to get Sky TV shows, Sky Sports, and Sky Cinema
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Cons
No ultrafast speeds: The fastest package available from NOW Broadband gives you average download speeds of 100Mbps. Although that’s plenty fast enough for most homes, tech savants who want gigabit broadband will need to look elsewhere
Line rental required: You can’t get from NOW. That said, line rental is included in the price – which is low – and if you don’t use landline you don’t have to connect a phone
Setup fees on 30-day contracts: At the time of writing (Summer 2024), the upfront fee on NOW’s monthly rolling broadband option is a hefty £60
Limited bundling options: Though it’s convenient to pay for your TV and broadband in one place, there aren’t many options – and bundling them together doesn’t save you money compared to purchasing them separately
Router is a little outdated: It will work just fine for basic use, but the tech from NOW isn’t the best on the market
How fast is NOW Broadband?
NOW Broadband comes in a decent range of speed options, though not as many as some providers – it taps out at 100Mbps, where some go up all the way to 1Gbps (1,000Mbps) and beyond.
The broadband packages you can get are:
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Brilliant Broadband (average download speed 11Mbps)
ADSL broadband, offering a basic option for those who just need a simple connection or can’t yet get fibre
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Fab Fibre (36Mbps)
Entry-level standard fibre optic broadband, ideal for small households
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Super Fibre (63Mbps)
Slightly faster fibre, suited to medium-sized households
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Full Fibre 100 Powered by Sky (100Mbps)
Thanks to parent company Sky, NOW offers a reliable and speedy full fibre option in areas where it’s available
What are NOW’s bundles?
Bundling with NOW
NOW offers three main services:
Broadband (with landline included)
Home phone
TV Memberships
Broadband comes with a landline and pay-as-you-talk calls included in the price – so it isn’t costing you anything extra, and you don’t have to plug a home phone in if you don’t want to use it.
On the other hand, if you do want a landline phone, you can upgrade to NOW’s home phone options to cover your calls. Anytime calls cost just a few pounds extra per month.
NOW TV Memberships, meanwhile, are available either on their own or bundled in with broadband. You can sign up at any time regardless of who your broadband provider is.
Does NOW Broadband offer broadband-only options?
No, broadband-only packages aren’t available from NOW. Because NOW Broadband is delivered via Openreach phone lines, all its packages come with a landline included.
You’ll be relieved to hear, however, that you aren’t being charged any extra for a phone line you won’t use. It’s all included in that (very good value) price, and it’s up to you whether you set up a home phone to make and receive calls or not.
NOW TV Memberships
TV works a little differently with NOW TV compared to most broadband-TV combo providers. NOW doesn’t give you a set top box or other hardware to plug in to your telly – instead, you take out a subscription to its streaming services.
They work on a rolling 30-day basis, so you can join up or cancel whenever you like. And they’re accessed via the NOW TV app – which is supposed by plenty of devices, including smart TVs and streaming devices.
Because it’s app-based, that means you can take out a NOW TV Membership independently, regardless of which broadband provider you choose. In fact, you can even access NOW TV through the TV set-top boxes from other providers.
Your options for NOW TV Memberships are:
Entertainment – Get access to hundreds of hours of Sky TV content to stream, as well as live Sky channels if you have a TV license
Cinema – Gives you movies on demand from Sky Cinema
Sports – Watch any and all Sky Sports content, including live events (again, if you have a TV license)
Hayu – Stream the best of US reality TV
If you don’t want NOW…
If you’re in the market for budget broadband, you have lots of options – most of which even offer full fibre packages. Look out for TalkTalk, Plusnet, Shell, and more.
If you’d prefer faster download speeds than those from NOW, run a postcode check to see what’s available in your area. You may be able to get full fibre from the Openreach network (including packages from BT, Sky, Vodafone, and more), Virgin Media, or independent providers such as Hyperoptic and Gigaclear.
Got your eye on Sky TV shows? There are really only two ways to get Sky telly content: NOW TV Memberships, or Sky TV itself – whether that’s via satellite dish, or via the internet with Sky Stream. But the good news is that you can add both Sky or NOW TV on to a broadband package from any provider. So you can mix and match. (See how Sky and NOW TV compare in our review: Sky vs NOW TV)
On the other hand, if you were hoping for a TV package that gives you a proper set top box or a device to connect to your telly, Sky and Virgin are your biggest and best options. Or, for something smaller and lower cost, check out the broadband-and-TV bundles from TalkTalk or Vodafone.
All those providers’ TV devices actually support the NOW TV app, so you can still get Sky content.
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Reviewed on 13 Dec 2025