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NOW Broadband review 2023

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NOW Broadband is one of the most wallet-friendly providers. And one of the most flexible too. But can its stripped down packages really compete with the likes of Virgin Media and Sky? We take a look…

Our rating: Four and a half out of five

  • Extremely affordable
  • Great speeds for everyday use
  • Rolling one month contracts
  • No need for credit checks
  • Excellent TV passes for the best in sport and entertainment
  • No set top box so you’ll need a smart TV or equivalent device
  • Lacks ultrafast speeds on offer from Sky, BT and Virgin

Is NOW Broadband any good?

Owned by Sky but with a broadband and TV service that comes in much cheaper, NOW Broadband is now a household name in its own right.

For prices that are broadly in line with ‘value broadband’ specialists TalkTalk and Plusnet, NOW Broadband packages get you decent speeds, with a choice of a standard ADSL service or faster fibre.

One of NOW Broadband’s big unique selling points is that unlike most providers you can sign up on a one-month rolling contract basis.

So if you’re looking for a broadband for a short-term let, or you’re unsure how long you’ll be at your current address, it’s a good bet.

You can also add flexible NOW TV passes and get the pick of Sky cinema, sports and entertainment content on demand. And better still, cancel at any time with 30 days’ notice.

Just as notable is that NOW Broadband doesn’t run credit checks, making it ideal for anyone with an impaired credit rating.

The less good things about NOW Broadband? Well, unlike BT, Sky, TalkTalk, EE and more, it doesn’t often sweeten its deals with promotional giveaways and vouchers as an incentive to sign up.

But perhaps that’s to be expected given that NOW Broadband is positioned as a no-frills service.

New customers only
New customers only
New customers only
New customers only

*Average speeds are based on the download speeds of at least 50% of customers at peak time(8pm to 10pm). Speed can be affected by a range of technical and environmental factors. The speed you receive where you live may be lower than that listed above. You can check the estimated speed to your property prior to purchasing.

Average NOW Broadband speeds

Brilliant Broadband

Now’s Brilliant Broadband is a basic service offering 11Mbps. As such it’s an ADSL connection, meaning it doesn’t use fibre to offer faster speeds.

Fab Broadband

With speeds of 36Mbps, Fab Broadband is designed to offer a taste of fibre for those who decent speeds but don’t require anything rapid. Great for small households and light users.

Super Broadband

Topping out at 63Mbps, Super Broadband is Now’s fastest service. It doesn’t require a full fibre connection, using Openreach’s network to reach your home. The speed is more than enough for those doing light streaming or working from home.

NOW broadband packages review

Like Plusnet, NOW Broadband’s packages are easy to understand and consist of a choice of ADSL or fibre broadband, which are both paired with a landline.

NOW Broadband’s speeds are in line with the most popular and most widely available broadband packages from the likes of BT, TalkTalk and Sky.

Much faster speeds are available elsewhere, but be prepared to spend considerably more.

Sign up for NOW Broadband’s cheapest Brilliant Broadband and you can expect average speeds of 11Mbps.

For less than £5 per month extra, though, you can sign up for Fab Fibre with average speeds of 36Mbps. And its top-end service offers average speeds of 63Mbps.

NOW Broadband packages review

Like Plusnet, NOW Broadband’s packages are easy to understand and consist of a choice of ADSL or fibre broadband, which are both paired with a landline.

At the time of writing, there’s nothing to pay for installation, but a small £5 charge applies to deliver the router.

As indicated above, speeds are broadly comparable with most other household-name providers, although there’s no premium ultrafast service.

But perhaps that’s to be expected, given that NOW Broadband is very much positioned as a budget-friendly provider.

Standard contract lengths on all NOW Broadband packages are 12 months, which means the minimum commitment is much shorter than BT, TalkTalk and Virgin Media.

Unlike all but a smattering of providers, NOW Broadband also offers a no-contract broadband option too. This carries a £65 upfront charge for activation but allows you to cancel any time you like with 30 days’ notice.

That’s pretty handy if you require broadband for a short-term let and don’t want to have to rely on mobile broadband, which isn’t as reliable as a fixed-line service.

Of course, the TV add-ons are similarly flexible and you can add and subtract them from your package with the same notice period.

All packages come with anytime calls for the first 12 months. So you’re free to use your landline as much as you like without worrying about racking up excess charges.

NOW Broadband fibre review

NOW Broadband offers a choice of two fibre packages: Fab Fibre, with speeds of 36Mbps, and Super Fibre, with average speeds of 63Mbps.

As you may have noticed, though, Super Fibre is much, much faster and is only a few pounds per month extra. So unless you’re on a really tight budget, it’s worth considering the faster service.

How do the fibre speeds compare with the competition?  Well, you can get much faster from the likes of Virgin Media, or if you pay the premium price for an ultrafast broadband package from BT or Sky.

But Fab Fibre and Super Fibre get you a service that’s in line with comparably priced packages from rival household-name providers. And they’re very widely available too.

Now Broadband coverage

Because Now Broadband uses Openreach and does not offer a full fibre service, it can be found across almost the entire UK.

Some rural areas that lack Openreach access may find it harder to get, but that really is the only exception.

Data limits, fair usage and traffic management

Now Broadband is not subject to any data limits, fair usage or traffic management, meaning its packages are all truly unlimited. You can read more about its specific policy on its website.


All Now Broadband deals come with a Now Hub 2. This is a rebranded Sky Q Hub, with impressive specs considering the affordability of the service.

This means smart channel selection, five antennae, two gigabit Ethernet ports, ac standard WiFi and dual band tech.

It also works with Sky’s Broadband Buddy app, so you can control screen time for younger users.

NOW Broadband TV review

NOW Broadband’s TV offering is based on NOW TV Passes, which are flexible add-ons that you can add and subtract simply and easily.

More importantly, though, they’re a cost-effective and flexible way of getting the best Sky sports, movies, entertainment and kids content without any sort of major commitment.

NOW Broadband also allows you to sign up for multiple passes that are bundled together as a single add-on. These work out cheaper than if you signed up for the passes separately.

  • NOW Sports Pass – Gets you access to 11 Sky Sports channels to watch live, plus on-demand. Available as a month or day pass.
  • NOW Entertainment Pass & Boost – Includes access to a wide range of Sky entertainment channels, such as Sky Atlantic, Sky Comedy and Sky One as well Comedy Central, National Geographic and Gold. Boost add-on lets you watch in full HD on three devices.
  • NOW Cinema Pass & Boost – Offers full range of Sky Cinema channels to watch live, as well as extensive trove of movies on demand. Boost allows you to watch in full HD on three devices.
  • NOW Kids – Features six live children’s channels, including Boomerang, Cartoon Network, Cartoonito and Nickelodeon, as well as thousands of episodes on demand.
  • NOW Hayu – Specialises in reality TV shows, with 8,000 episodes available to watch online. 

What NOW Broadband’s TV offering lacks is a set top box that matches those from Sky and Virgin Media. So that means you won’t be able to record your favourite shows, or fast forward and rewind live TV.

You also won’t get the pause-and-pick-up function that’s a key selling point of Sky’s Q and Virgin Media’s TV 360 boxes.

NOW Broadband calls review

All NOW Broadband packages come with anytime calls as standard for 12 months.

That’s a notable difference from most providers, which tend to dispense with calls packages in favour of a pay as you go plan.

Landline customers also get these features free of charge:

  • 141 number withhold: Allows you to hide your number
  • 1471 last number recall: Shows you the number of most recent caller
  • 1475 last caller deletion: Lets you delete the last caller from your 1471 list
  • Caller display: Lets you see the number or name of whoever’s calling you

Optional extras available for an additional monthly charge include: Anonymous caller reject, voicemail and last caller barring.

NOW Broadband cost

NOW Broadband is one of the most keenly priced providers on the market, with packages that come in at least few pounds less per month than if you were to opt for a comparably fast service from a rival provider.

At the time of writing, its ADSL based Brilliant Broadband costs just £18 per month on a 12 month deal.

That rises to £20 for both the 36Mbps Fab Fibre and 63Mbps Super Fibre. By comparison, BT’s 67Mbps deal costs £33.99 a month, while Plusnet’s 66 Mbps comes in at £24.99.

That means it’s well worth a look if you’re on a tight budget. Or don’t want to pay any more than you need to.

NOW Broadband extras

Unlike some of the bigger-name providers, such as BT, Virgin Media and Sky, NOW Broadband does not usually offer incentives to sign up. So don’t expect to get free gifts or vouchers.

However, on the plus side NOW Broadband’s monthly prices are generally significantly lower than those providers.

NOW Broadband customer service

Now Broadband does not get a rating in Ofcom’s latest customer satisfaction report as it ranks as one of the smaller providers out there.

However, with average call waiting times just 31 seconds, it ranks better in this regard than any other internet supplier.

That said, online customer reviews suggest that the overall experience is below par, with complaints ranging from poor experiences on calls to being charged despite cancelling a contract.

You can get in touch with its customer support on 03303 323 050.

What are the pros and cons of NOW Broadband?

Still not sure if NOW Broadband is right for you? Read our at-a-glance list of pros and cons to help make up your mind…


  • Very keenly priced with decent speeds
  • TV passes offer the best of Sky TV content and are very flexible
  • No need to pass a credit check
  • 12 month contracts means it’s a shorter-term commitment than most rival providers


  • Unlikely to get any free gifts or vouchers
  • Faster broadband is available from other providers
  • TV service has excellent content, but can’t compete with the likes of Sky Q and Virgin Media’s TV 360

Our latest NOW Broadband deals

New customers only
New customers only
New customers only
New customers only

*Average speeds are based on the download speeds of at least 50% of customers at peak time(8pm to 10pm). Speed can be affected by a range of technical and environmental factors. The speed you receive where you live may be lower than that listed above. You can check the estimated speed to your property prior to purchasing.

How does NOW Broadband compare with other providers?

NOW Broadband vs Sky

Sky TV is substantially pricier than NOW Broadband. But for that extra outlay, you get a genuinely state-of-the-art set top box, with all the latest features.

For the most widely available broadband packages, there’s little to choose between Sky and NOW Broadband for speeds. However, Sky does offer much, much faster full fibre service if you’re prepared to pay more.

NOW Broadband vs Virgin Media

Thanks to the TV 360 box, Virgin Media’s TV service is one the best around. But in NOW Broadband’s favour, it’s much, much cheaper and very flexible.

Virgin Media wins out for broadband speeds too. But it’s less widely available than NOW Broadband and is more expensive too.

NOW Broadband vs BT

BT’s and NOW Broadband’s most widely available packages offer very similar speeds. But NOW Broadband is quite a bit cheaper.

You can, of course, get much faster broadband from BT with its top-end service, but expect to pay a premium price.

BT’s TV offering is more full featured than NOW Broadband, too. Although they’re both very flexible and allow you to and remove channels on a rolling-contract basis.

More Now Broadband comparisons

Not sold on NOW Broadband? Read more reviews at our broadband provider reviews hub

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