Car Insurance Epic Mind Drive - Control a car with your mind!

In celebration of savvy savers who use their heads and save money on their car insurance we’ve teamed up with Carol Vorderman to launch Epic Mind Drive, the world’s first mind-controlled electric car! Watch our Epic Mind Drive video below to see Carol in action, and get into the science in our behind the scenes clip.





The Car Insurance Epic Mind Drive reminds customers how important it is to use their heads when behind the wheel. In the real world, driving safety involves keeping your mind on the road. With telematics technology increasingly being installed to allow drivers to prove how well they drive to reduce car insurance premiums, Epic Mind Drive brings to life why it’s so important to keep your mind on your driving. We even gave one customer the opportunity to take control of a car on a new and more epic level than they could ever have imagined.

As well as the Epic Mind Drive grand prix we also created an Epic Mind Drive mobile game. The game used innovative face-tracking technology that allows you to control a car right in the palm of your hand via a video call. Players literally use their head to navigate a car around a track by tilting their head from left to right to steer the car around the Epic Mind Drive track.




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