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VOXI vs SMARTY: Which is better?

Both launched in 2017, VOXI and SMARTY are relative newcomers to the mobile network scene. But both pack a powerful punch when it comes to good value, flexible plans.

Read on for our comparison review of these two budget networks.

Overall Winner in snapshot: VOXI

While both VOXI and SMARTY offer flexible, SIM-only plans at very affordable prices, VOXI has a few plus points that make it stand out.

Its main selling point is the promise of endless social media. So if you spend a lot of time on Facebook, Twitter, Instagram and even WhatsApp messaging (among others), you can happily browse away without eating into your monthly data allowance.

On the other hand, if you don’t scroll through your social media feeds regularly, you might want to consider SMARTY. Plans start out cheaper – and for the price you pay, you get more data than VOXI.

And if you don’t use data that much in general, it’s worth looking into its data discount plans, where you can get money back for any unused data at the end of the month. 

VOXI vs SMARTY: plans and pricing

Both networks are focused on straightforward, SIM-only plans that won’t break the bank. They operate on a monthly rolling basis, giving you the flexibility to change or cancel whenever you like.

All plans from VOXI and SMARTY come with unlimited calls and texts in the UK as standard. For the data and flexibility you get, they’re really good value.

VOXI has four SIM-only plans, starting out at 15GB for £10 a month at the time of writing (December 2021). Not to mention, all plans come with a unique selling point: unlimited social media usage on certain apps.

Spend a bit more to get to the next plan and VOXI also throws endless video in the mix. This is a huge bonus, especially if you’re regularly watching videos on TikTok, YouTube, Prime Video or Netflix on the go.

Although SMARTY doesn’t have these kinds of attractive features, it’s still highly competitive thanks to its extremely low prices. It has six SIM-only plans, starting at 4GB for £6 a month.

SMARTY also has a unique selection of ‘data discount’ plans – if you choose these, you’ll get money back for any unused data at the end of the month, saving you even more money.

Overall, when looking at the amount of data you get for the price you pay, SMARTY comes out cheaper than VOXI. Not to mention, it has a bigger range of plans to choose from – which is great if you’re a light phone user and don’t need as much data as the plans at the higher end of the scale.

But taking into account VOXI’s endless social media, plus video streaming with its more expensive plans, it may be the case that VOXI works out as a better deal for you.

It really depends on how you use your phone, and whether you’re a heavy social media user.

VOXI vs SMARTY: Mobile phone contracts

When it comes to mobile phone contracts, VOXI is the only one to have this option – SMARTY doesn’t offer any deals with handsets.

With VOXI, you can get the latest and greatest phones from the likes of Apple and Samsung, as well more affordable, refurbished devices. You’ll pay this off over 30 months via PayPal Credit, for no upfront cost.

However, this is only for the handset. You’ll need to buy a SIM-only plan – whether it’s from VOXI or another network – on top of the phone.

For better deals that come with a handset and phone plan bundled together, as well as other incentives, you should check out major networks like Three, EE, Vodafone and O2.

VOXI vs SMARTY: coverage

VOXI and SMARTY are powered by Vodafone and Three respectively, meaning their coverage is excellent. Both have strong 3G and 4G networks that cover pretty much the whole of the UK – just run your postcode through their coverage checkers.

VOXI vs SMARTY: 5G coverage

Both networks offer 5G coverage with all SIMs, so you can enjoy superfast speeds at no extra cost.

VOXI vs SMARTY: customer service

Unlike the big-name networks, neither VOXI or SMARTY have a helpline or in-person support – their customer service is 100% online.

Both have a 24-hour web chat service. You can also get in touch with SMARTY by email, although it may be a little slower. True to its spirit of social media, VOXI can also be contacted via Facebook or Twitter.

At the time of writing (December 2021), SMARTY has one of the highest TrustPilot ratings of any network. And when it comes to customer satisfaction, it’s placed far ahead of many household-name networks.

VOXI vs SMARTY: Wi-Fi hotspots

VOXI customers can enjoy WiFi Extra on London’s TfL network. It’s really handy if you’re a regular commuter on the underground.

On the other hand, SMARTY doesn’t provide access to any free Wi-Fi hotspots.

VOXI vs SMARTY: Roaming

Unlike many of the major networks, both VOXI and SMARTY still offer free EU roaming across their plans. You can call, text and go online at no extra cost.

However, fair use limits do apply when you’re abroad, even if you’re on an unlimited data plan. SMARTY has a limit of 12GB a month, while VOXI gives you 20GB. But both should be enough to cover your holiday, especially if you’re only going abroad for a short time.

Neither network offers roaming outside Europe. So if you’re travelling to another continent, you’ll need to pay more. Costs depends on the country you’re visiting, so check before you go.

VOXI vs SMARTY: Bonuses and rewards

Being budget networks, neither VOXI nor SMARTY offer tempting incentives for customers.

Still, both have a pretty decent ‘refer-a-friend’ scheme. For every friend you refer to VOXI, both of you will get an Amazon gift card.

With SMARTY, for every friend you refer, both of you get a free month. Plus, it has a Group plan, where you can save 10% on up to eight SIMS.

How do other networks compare against each other?

Take a look at our other comparison guides, where we weigh up which network works best for you:

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