Using the 51st percentile of cheapest premiums quotes, based on single non smoker policyholder aged under 30, with £100,000 of cover over a 10 year term with a decreasing term. Quoted between November 2024 and November 2025
YouGov Survey 1st July 2024 to 30th June 2025. Net Recommend score derived from “Which of the following online service websites would you recommend to a friend or colleague, or tell them to avoid?” Base: Current Customers of (MoneySuperMarket n=18,382, Compare the Market n=16,802, Go.Compare n=10,162, Confused.com n=8,229, Uswitch n=528).
Data based on the median price of life insurance sold through MoneySuperMarket for age 18-49 in December 2025.
Data based on the median price of life insurance sold through MoneySuperMarket for age 50-54 in December 2025.
Source: Our Future Health, 2023.
Shopping Gift Card value varies based on the first monthly premium of the policy and will be confirmed on the results page
Data from MoneySuperMarket's Household Money Index 2025.
Data from Child Poverty Action Group's The Cost of a Child Report 2025. Yearly cost based on total cost of £290,000 for a lone parent to raise a child to 18 years old.
The calculation of unpaid work is based on two categories: unpaid childcare and unpaid household work (including unpaid adult care and volunteering)
Source: SunLife Cost of Dying Report 2025. Data sourced October 2025.
Data from the Association of Investment Companies, 2024.
Data from Legal and General, 2024.
Data from Wealthilfy, 2022
Starting price for a 30 year old non-smoker with well-controlled high blood pressure, taking out a £200,000, 30-year life insurance policy. Data from LifeSearch, 2025.
Data based on life insurance policies for £200,000 of cover sold through MSM between 1st April and 30th June 2024
Data based on life insurance policies for £200,000 of cover sold through MSM between 1st April and 30th June 2024
Data based on the median price of life insurance sold through MoneySuperMarket for life insurance and critical illness cover in November 2025.
Source: Royal London Critical Illness Cover Report, 2020. Figure based on Pacific Life Re's interpretation of the Institute and Faculty of Actuaries' Continuous Mortality Investigation insured UK lives incidence rates and Pacific Life Re's estimated view of future trends. Incidence rates for the entire population may be different to those lives that take out insurance products. Data sourced 2025.
Data based on the median price of life insurance sold through MoneySuperMarket for decreasing cover in December 2025.
Data based on the median price of life insurance sold through MoneySuperMarket for level cover in December 2025.