As Brits' money worries rise, FOFO is the new FOMO
You’ve heard of FOMO (fear of missing out) - but how about FOFO? 'Fear of finding out' is when people avoid facing harsh truths, like how much money they've been spending.
Kara Gammell is an award-winning financial journalist with nearly two decades of experience writing for national newspapers and magazines such as the Daily Telegraph, the Sunday Times, Good Housekeeping, the Metro, the Independent, the Guardian, the Observer, Marie Claire, the Sun, and Cosmopolitan.
Kara also regularly comments on consumer issues on television, podcasts and radio stations such as BBC's Rip-off Britain, ITV News, Talk Radio, BBC You & Yours, BBC Moneybox, BBC Wake Up to Money and Times Radio.
Kara is the founder of a money-saving blog Your Best Friend's Guide to Cash, which promises to help you get more bang for your buck, no matter what your budget. Her first book, Your Best Friend’s Guide to Cash: Eight Things Every Woman Needs to Know About Money, was published by Harriman House in 2014. Her latest book, Bargain Hunter: Easy hacks and tips to save money every day was published in January 2025.
Kara joined MoneySuperMarket as our content lead, where she oversees all aspects of the editorial and publication process.
Working with a large team of in-house freelancer writers, she ensures that all content aligns with MoneySuperMarket's mission and brand identity, as well as regularly contributing to larger strategic decisions for content creation.
Her expertise encompasses a deep understanding of life and health insurance, making her a valuable asset in the realm of financial planning for individuals seeking coverage in these vital areas.
Kara’s current role as content lead at MoneySuperMarket involves overseeing a team of content experts, diligently upholding the standard of excellence in content production. Her industry experience makes her a trusted authority, ensuring that consumers can navigate the complex world of insurance with confidence, ultimately safeguarding their health and financial well-being.
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The Independant | 10 ways you’re invalidating your insurance
Cosmopolitan | How to invest in your future
Personal Finance
Protection Journalist of the Year (Shortlisted, Headlinemoney Awards)
Best New Money Blog (SHOMOS)
Freelance Journalist of the Year (Headlinemoney Awards)
Best Consumer Protection Story (Shortlisted, LifeSearch Protection Awards)