Commercial Director
Motor & Home Insurance Expert
Sara Newell
Sara Newell is the Commercial Director for Motor & Home Insurance at MoneySuperMarket. With almost 20 years of experience in insurance, Sara has built a reputation as a results-driven leader who combines commercial expertise with a passion for customer outcomes.
She specialises in developing high-performing teams, building strong partner relationships, and creating digital solutions that make insurance simpler, clearer, and more rewarding for consumers.
Sara says:
‘It’s important that we’re showing our customers the best deals on the market, so they can find the right cover at the right price for their individual needs’.
Experience
Sara joined MoneySuperMarket in 2021 as Head of Insurance Partnerships before moving on to lead the Motor Insurance business. She now oversees both Motor and Home, driving growth through clear strategy, digital innovation and strong partnerships. With a proven record of leading high-performing teams and delivering results in complex markets, Sara continues to build on MoneySuperMarket’s position as a trusted name in insurance.
Her career highlights include:
Leading the re-platforming of key insurance technology and digitalisation programmes.
Driving new product strategies and retention initiatives.
Spearheading major partnerships, such as Auto Trader and LifeSearch, embedding insurance more deeply into customer journeys.
Before MoneySuperMarket, Sara held senior commercial roles where she was responsible for designing propositions, negotiating partnerships, and delivering multi-million-pound insurance portfolios.
Expertise
Sara's recent coverage
Sara regularly provides expert commentary on insurance trends and MoneySuperMarket’s role in helping customers. Her recent appearances include:
The Independent — on rising car insurance costs for young people.
GB News — on why shopping around at renewal is crucial for motorists.
Insurance Post — Q&A interview on her career, leadership, and digital innovation in insurance.
FT Adviser — on partnering with LifeSearch to relaunch MoneySuperMarket’s life insurance proposition.
Money Marketing — on adding Scottish Widows to the protection panel to give consumers more choice.
Insurance Today — commentary on insurance innovation and market change.
Awards
BIBA Insurance Panel Judge — invited judge at the British Insurance Brokers’ Association awards.
Auto Trader Retailer Awards Judge — judging panel member for leading automotive insurance and retail awards.
LifeSearch Awards 2025 – Leading Light, Protecting People Properly — recognised for uniting insurers and partners under a shared protection vision.
YouGov Survey 1st July 2024 to 30th June 2025. Net Recommend score derived from “Which of the following online service websites would you recommend to a friend or colleague, or tell them to avoid?” Base: Current Customers of (MoneySuperMarket n=18,382, Compare the Market n=16,802, Go.Compare n=10,162, Confused.com n=8,229, Uswitch n=528).
Shopping Gift Card value varies based on the first monthly premium of the policy and will be confirmed on the results page
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Based on 1 visit per month – average ticket value £15.30 (Oct 24)
Data based on the 10th Percentile price of life insurance sold through MoneySuperMarket for decreasing cover in December 2025.