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stock market linked savings

  • See our investment product range


Find the right investment ISA for you

Finding the right investment account for you will depend on your needs and attitude to risk. Here are just some options to consider:

  • Stocks and Shares ISA

    If you’re prepared to take a bit more risk your cash could grow more quickly when invested in the stock market. But remember the value of your savings could fall as well as rise. 

  • Lifetime ISA

    Lifetime ISAs can be used to save for a first home or for later life. Save in cash or stocks and shares. You must open an account before you reach 40. The government pays a generous 25% bonus. 

  • Junior ISA

    You can open a Junior ISA – JISA – for a child under the age of 18 and save up to £9,000 a year tax free. Cash JISAs and stocks and shares JISAs are available – depending on the risk you want to take.

Calculate how much you could have in retirement

A pension is a long-term investment worth considering. Our pension calculator, powered by our partner Profile Pensions, can give you an estimate of how much you’ll have accrued by retirement based on different savings levels.

The calculator makes a number of assumptions, including an estimate of average investment growth, to show you what the pension contributions you make now will mean for your income in later life.

Try it out and see how increasing your savings now could lead to a much bigger pension pot.


What are the risks associated with investment ISAs?

The risk of a stocks & shares ISA is that you may not get the returns you hoped for. In a worst-case scenario, you may receive less money back than you put in. This is generally the same with any stock market-linked investment where the returns will depend on how well the assets such as funds, shares and bonds perform.

While you should be able to see the level of risk through the fund’s rating before you invest, this is not a guarantee. Many investors try to mitigate the risk by spreading their money over different funds and sectors as well as investing regularly to account for market dips and peaks.

Explaining risks

What investment timeframe is best for a stock linked ISA?

There is no right or wrong timespan to invest in an equity ISA. However, it is generally considered that investing over the longer term, for example, five years or more, allows more chance to smooth out performance so your investment is not as vulnerable to any short-term volatility in the stock market.

As an alternative, a cash ISA removes any risk of a falling investment ISA. Cash ISAs might be more suitable for short-term investors but might also not provide lower returns over the longer term.

Woman looking at laptop

An investment in its simplest form is when you buy something, with the hope of it increasing in value. There are a number of ways that you could choose to invest, including stocks and shares and equity funds.

Investing doesn’t have to be intimidating, beginners can learn how to invest successfully and grow wealth.

We’ve written about investments to give you some useful information about starting to invest. It doesn’t include any personal advice or recommendations to buy, sell or hold any investments.

Before you open any investment account or a stocks and shares ISA it’s important to think about how comfortable you are with the risk.

From more security with lower potential returns, to higher potential returns but more uncertainty, funds have different levels of risk. Make sure you select the level of risk that works best for you.

You don’t have to put all your eggs in one basket, spread your investments across numerous industries, countries and markets – this can diversify and reduce risk.

Always remember, when you invest in equities (stocks and shares or equity funds) the value of your investment can fall as well as rise. Once you understand the risks involved you can research the best investment accounts or ISAs to suit your needs.

As well as the levels of risk you’ll want to consider the minimum and maximum investment required for different funds and the fees and charges involved – before you make your decision.

Investment funds will be rated by the ISA or fund provider according to risk – from low risk to high risk. But remember all equity-based (stocks and shares) investments carry risk and the value of your investment can fall.

Money invested in equities - stocks and shares and equity markets – can fall as well as rise, so you take on this risk when you invest. 

If your ISA or investment account provider falls into difficulties and goes bust for example, this is a different situation – and the money in your account is protected under the Financial Services Compensation Scheme (FSCS) up to £85,000 per person per investment group. But the FSCS does not provide compensation for losses due to poor investment returns.

There are no right or wrong choices when it comes to the type of funds to invest in. It depends on how you feel the investments might perform and the level of risk you are prepared to take on.

Make sure you do your research before investing to understand where your money will be invested and the level of risk. You may also want to invest in particular sectors you have an interest in or fit ethically with your values. It’s also important to understand that previous performance does not guarantee what might happen in the future.

If you don’t feel comfortable having the expertise to make the decisions yourself, dedicated online investment platforms try to simplify the process for you. You can also take on the services of a financial adviser. In all cases you should be aware of any fees you need to pay for taking advice, buying or selling shares or managing funds.

You work hard to earn your money, and we don’t think you should waste a penny of it paying over the odds on your household bills. That’s why at MoneySuperMarket, we’re on a mission to save Britain money.

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So how do we make our money? In a nutshell, when you use us to buy something, we get a reward from the company you’re buying from.

You might be wondering if we work with all the companies in the market, or if our commercial relationships with our partners might make us feature one company above another. We’ve got nothing to hide, and we want to give you clear answers when it comes to questions like these, so we’ve pulled together everything you need to know on this page.