4 in 10 dog owners would consider weight-loss injections for their pet

These findings come amid growing concerns about pet obesity, with an estimated 60% of UK dogs now overweight or obese¹. The news follows bio-pharma company Okava’s plans to trial a weight-loss drug for dogs that mimics the effects of Ozempic, tapping into a potential $10 billion market.²

Over half of dog owners aged 25-34 are pro “wag-ovy”

Research shows that the most receptive group is dog owners aged 25–34, with more than half (56%) saying they would be willing to give their pets a vet-recommended GLP-1 injection.

However, uncertainty around this type of drug grows with age: 21% of 45–54-year-olds are unsure, and 20% among those aged 55 and above.

Lauren Chong
Pet Insurance Expert

Qualified vet and MoneySuperMarket pet insurance expert says:

A weight-loss drug could be a valuable tool for obese dogs and their owners in the future. For dogs where they’ve been overfed or under-exercised, a GLP-1 type medication could offer a solution to better health.

Managing canine obesity often takes significant time and effort, so this treatment could help fast-track progress.

That said, all medications carry risk. Diet and exercise should always come first, as these changes can greatly improve a dog’s lifespan and quality of life. Like in humans, weight loss medications shouldn’t be the first option - it’s not a quick fix or magic potion.

Focusing on consistent exercise and portion control will almost certainly have the desired positive impact on your pet's health.

More pounds on your pet often means fewer in your wallet

Obesity increases the risk of serious conditions such as urinary issues and cancer, and overweight dogs are far more likely to face health problems than those kept fit and active.³ These issues can lead to hefty vet bills. 

Alicia Hempsted
Insurance Expert

Pet insurance usually won't cover obesity treatments

Pet insurance that covers pre-existing conditions, such as obesity-related health conditions, is more expensive because there’s a greater risk of your dog developing a weight-related illness, such as arthritis. 

If GLP-1 style treatments for obesity become available for dogs in the future, it’s likely that owners will have to pay out of pocket for them, which may affect their availability.

Pet insurance doesn’t usually cover treatments related to obesity - like specialised diets or physiotherapy - and as with any health issue, prevention is always better than cure. Regular vet visits and check-ups are the best way to protect your pet’s long-term health and avoid unnecessary costs.

While pet insurance won't cover weight-loss treatments, the right policy can still cover pets for health conditions that may be related to weight, such as cancer, joint problems, or hypertension, so it is still very much worth having.

To find a policy that's right for you and your pet, compare pet insurance online with us, and find the right cover for the best deal.

<sup>Sources
1. Goddard Veterinary Group
2. The Independent 
3. British Pet Insurance</sup>

^{Methodology 
Survey data was conducted in August 2025 on Census Wide. There were 1,000 participants, 404 of which were dog-owners. The question was framed to non-dog owners as hypothetical.}