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LV= life insurance

Who are LV=?

Find out about the life insurance cover offered by LV=

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Liverpool Victoria, more widely known as LV=, was founded back in 1843 – they have over 1.3 million members and sell a variety of life insurance and pension products.

LV= is a mutual company, meaning it isn’t owned by private shareholders. Profits are reinvested to generate future growth for their members.

LV= are passionate about helping people protect what they love in life. In 2020, they paid out 99% of life insurance claims and 92% of critical illness claims.

Contact LV=

LV= can be reached by calling 0800 197 2266

What types of cover does LV= offer?

LV= offers a variety of life insurance policies, including level-term life insurance, decreasing-term and critical illness insurance.

Information about LV=

LV= offers a number of benefits for policyholders, including:

  • LV= Doctor Services providing fast and convenient access to six expert medical services including remote GP, a second opinion prescription services
  • Member benefits including free legal help and telephone counselling services
  • Flexibility options meaning you can make changes to your policy if your circumstances change
  • Up to £25,000 critical illness cover for your children automatically included


LV=’s credentials

LV= is regulated by the Financial Conduct Authority.

Why it pays to shop around

MoneySuperMarket always urges customers to shop around and compare life insurance deals. Visit our life insurance channel today and run a price comparison to see if your life insurance premium could be reduced. 

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