TikTok Christmas shopping trend could put homes at risk

A Tiktok user who completed their Christmas shopping on the 27th October and posted about it has amassed over 2 million views¹  and more than 475,000 posts sit under #christmasshopping on the platform too.

While it may be tempting for users to join the conversation, posting videos of your home or expensive purchases can make you an easy target for burglars. 

Sharing your festive haul online is essentially showcasing your spending. The average Brit is expected to spend close to £200 on Christmas gifts in 2025².  If you’ve splurged on something expensive, it’s best not to document it - just as you wouldn’t show off valuables to strangers in the street.

Kara Gammell
Personal Finance & Insurance Expert

Your digital footprint can be dangerous

You might not realise how easy it is for someone to locate your home from what you share online. Frequent updates, geo-tags, and even glimpses of visible interiors can reveal more than you realise. Using reverse image searches and Google Street View, it could take minutes for someone to pinpoint your address.

You may not even remember what you have posted in the past, but your profiles could contain enough information to put your home at risk.

Social media posts could affect your insurance

Home insurers are increasingly monitoring social media activity and policies include clauses requiring you to take ‘reasonable care’ of your property.

Sharing details of expensive items, in extreme cases, can breach your insurance policy. If your actions make your home a target, insurers may reject a claim. Always check your policy wording and think twice before sharing online – it’s about protecting both your home and your cover.

Having the right insurance ensures peace of mind and financial protection should the unexpected happen. MoneySuperMarket offers tailored quotes for: 

• Buildings insurance – covering the structure of your home against fire, flooding, and other types of damage.

• Contents insurance – protecting the valuables and everyday items inside your property.

<sup>Sources
1. TikTok
2. MoneySuperMarket 2025 Christmas Shopping List</sup>