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Investments

Stock market linked savings

  • See our investment product range

  • Compare options from a wide-range of leading providers

  • We’ll show you key features to help you decide

What is a stock-market-linked investment?

A stock‑market‑linked investment is one where your returns rise or fall based on how the stock market performs.

These come in many forms – for example, you might buy shares directly or invest through a stocks & shares ISA.

Because they follow market movements, they can deliver higher growth than cash savings over time, but they also carry the risk of losing value if markets dip.

Always check how a product works, spread your money across different investments, and be ready for ups and downs. Our guide on understanding investing explains more.

How does stock-market-linked investing work?

There are different types of equity investments, but the same principles apply

  1. Choose a product. Decide how you want market exposure – direct shares, a stocks & shares ISA, a fund or another market‑linked product

  2. Invest your money. Open the chosen account and transfer funds, buying shares, fund units or other market‑linked assets

  3. Benefit from returns. Your investment’s value moves with the stock market – it can grow if markets rise or fall if they dip

  4. Sell or withdraw. When you need cash or reach your goal, sell your holdings and transfer the proceeds back to your bank or ISA

What investment products can I compare?

Finding the right investment account for you will depend on your needs and attitude to risk. Here are just some options to consider:

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    Cash ISA

    Save in a cash account and earn interest tax‑free. It’s low risk and easy access, but typically lower returns than market‑linked options.

    Cash ISAs
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    Peer-to-Peer lending

    Lend directly to individuals or small businesses via an ISA or standard account. Earn interest that can beat savings rates, but watch for borrower defaults.

    P2P accounts
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    Lifetime ISA

    Save up to £4,000 a year for a first home or retirement. Enjoy a 25% government bonus, but withdrawals before age 60 (unless buying your first home) incur a penalty.

    Compare Lifetime ISAs
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    Junior ISA

    Save or invest up to £9,000 a year tax‑free for children under 18 . Money is locked in until they turn 18, giving them a financial head start.

    Compare Junior ISAs
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    Private pension

    Build your retirement fund with tax relief on contributions. Your savings grow over decades, but funds are locked away until retirement age.

    Find a pension

Why compare investment products with MoneySuperMarket?

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    Wide range of choice

    From stocks and shares ISAs to starting a pension and even peer-to-peer lending, there is an investment option for you 

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    Partner with the experts

    We’ve selected some of the leading experts in specialist fields to help you make the right investment decisions for you

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    Start from just £1

    You don’t need thousands of pounds to start investing and build a portfolio. With MoneySuperMarket, many investments can be opened from just £1

What are the pros and cons of investing?

  • Pros

    • Potential growth: Investments can outperform cash savings over the long term

    • Tax benefits: Use tax‑efficient wrappers like ISAs or pensions to shelter returns

    • Income generation: Earn dividends or interest for extra cash flow

    • Diversification: Spread your money across different assets to reduce overall risk

  • Cons

    • Market risk: Investments can fall as well as rise, so you might lose money

    • Fees and charges: Platform and fund costs can eat into your returns

    • Complexity: Picking investments requires research or professional advice

    • Your money can be tied up: Some assets can be hard to sell quickly without penalty

How long should I invest my money for?

There is no right or wrong timespan to invest in an equity ISA. However, it is generally considered that investing over the longer term, for example, five years or more, allows more chance to smooth out performance so your investment is not as vulnerable to any short-term volatility in the stock market.

As an alternative, a cash ISA removes any risk of a falling investment ISA. Cash ISAs might be more suitable for short-term investors but might also not provide lower returns over the longer term.

Cash ISAs Q&A

How do I choose the best investment for me?

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    Your investment goal

    Knowing why you want to invest will help you decide which type of investment is right. For example, a stocks and shares ISA might help to build a house deposit, whereas paying into a pension can help fund your retirement

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    Your attitude to risk

    Some investments are riskier than others, with investments that have a chance of higher returns often having a higher risk of losing value too. Decide which is right for you before you start

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    Being hands-on or not

    Consider how much say you want in where your money is invested. Trusting in expert knowledge could help make your money work harder, but you may also face higher fees and charges

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    How long you want to invest

    The longer you can lock your money away before needing to access it, often the greater return you can receive. Understanding how much and for how long you can invest will help

As an alternative, a savings account, cash ISA or premium bonds, removes any risk of a falling investment. These can be more suitable options for short-term investors but might provide lower returns over the longer term.

How much money will I have in retirement?

A pension is a long-term investment worth considering. Our pension calculator, powered by our partner MoneyFarm, can give you an estimate of how much you’ll have accrued by retirement based on different savings levels.

The calculator makes a number of assumptions, including an estimate of average investment growth, to show you what the pension contributions you make now will mean for your income in later life.

Try it out and see how increasing your savings now could lead to a much bigger pension pot.

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Our expert says…

 

Investing isn’t just for those with hundreds of thousands of pounds and a deep knowledge of the markets.

Anyone with a couple of pounds they can set aside for a while could reap the rewards of higher returns. There are downsides of course.

Investments are riskier than bundling your cash into a savings account, and it’s important to look carefully at both the different options as well as the charges involved, especially as investing is a long-term game.

Kara Gammell Personal Finance & Insurance Expert

How to compare investment products with MoneySuperMarket

Whatever type of investment you’re looking for, we have a product to help. These include:

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    Stocks and Shares ISA

    If you’re looking to benefit from tax-free equity investments, we offer a wide choice of options from leading stocks and shares ISA providers

    Equity ISAs
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    Peer-to-Peer lending

    Cutting out the middleman and lending directly to individuals or businesses could earn you higher returns, but comes with risk. We provide a range of peer-to-peer accounts to choose from

    Peer to peer lending
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    Private Pensions

    Whether you’re looking to consolidate existing pensions or start a new pension, our partners at MoneyFarm can produce a personalised plan for you

    Get Started

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What is an investment?

An investment in its simplest form is when you buy something, with the hope of it increasing in value. There are a number of ways that you could choose to invest, including stocks and shares and equity funds.

Investing doesn’t have to be intimidating, beginners can learn how to invest successfully and grow wealth.

We’ve written about investments to give you some useful information about starting to invest. It doesn’t include any personal advice or recommendations to buy, sell or hold any investments.

How do I start investing?

Before you open any investment account or a stocks and shares ISA it’s important to think about how comfortable you are with the risk.

From more security with lower potential returns, to higher potential returns but more uncertainty, funds have different levels of risk. Make sure you select the level of risk that works best for you.

You don’t have to put all your eggs in one basket, spread your investments across numerous industries, countries and markets – this can diversify and reduce risk.

Always remember, when you invest in equities (stocks and shares or equity funds) the value of your investment can fall as well as rise. Once you understand the risks involved you can research the best investment accounts or ISAs to suit your needs.

As well as the levels of risk you’ll want to consider the minimum and maximum investment required for different funds and the fees and charges involved – before you make your decision.

What are the safest investments?

Investment funds will be rated by the ISA or fund provider according to risk – from low risk to high risk. But remember all equity-based (stocks and shares) investments carry risk and the value of your investment can fall.

How safe is my money in equity investments?

Money invested in equities – stocks and shares and equity markets – can fall as well as rise, so you take on this risk when you invest.

If your ISA or investment account provider falls into difficulties and goes bust for example, this is a different situation – and the money in your account is protected under the Financial Services Compensation Scheme (FSCS) up to £120,000 per person per investment group. But the FSCS does not provide compensation for losses due to poor investment returns.

Which funds are best for investing in?

There are no right or wrong choices when it comes to the type of funds to invest in. It depends on how you feel the investments might perform and the level of risk you are prepared to take on.

Make sure you do your research before investing to understand where your money will be invested and the level of risk. You may also want to invest in particular sectors you have an interest in or fit ethically with your values. It’s also important to understand that previous performance does not guarantee what might happen in the future.

If you don’t feel comfortable having the expertise to make the decisions yourself, dedicated online investment platforms try to simplify the process for you. You can also take on the services of a financial adviser. In all cases you should be aware of any fees you need to pay for taking advice, buying or selling shares or managing funds.

How much money do I need to invest?

You can often invest from as little as £1, although some investment accounts set minimum levels that could be substantially higher. 

The important factor to consider is that you don’t have to have lots of surplus cash to invest. Investing little and often can see you build a large pot over time.

What are stocks and shares?

Stocks and shares represent tiny pieces of a company or several companies that can be bought or sold on the stock market. 

When companies ‘float’, they list on a stock exchange to enable the public to buy and sell their shares. 

If there is more demand for the stocks and shares, the price goes up and the company is given a higher value and vice versa.

Can I lose more money than I put in?

Yes, if your investments don’t perform and fall in value then you can lose money. In a worst case scenario, you could lose more than your initial investment.

Don’t panic if this happens in the short term. Investing can be volatile over short periods, particularly if the investments are higher risk. Better returns are often smoothed out over the longer term.

If you’re concerned about losing more money then you could opt for lower risk investments such as bonds or look to save in a cash ISA instead.

How should a beginner invest?

Whether you want to invest in a stocks and shares ISA, start a pension or try peer-to-peer lending, it can be quite straightforward to open an account and start investing online.

Do some research first to make sure the type of investment you choose is right for you and choose an account with the right level of expert guidance. 

Some investments have specialists making all the decisions on your behalf whereas others give you more autonomy.

It could also be wise to start by investing small amounts and spreading your money over a range of investments to mitigate the risk.

What returns should I expect from the stock market?

It’s not possible to give an accurate prediction of the returns you should expect from the stock market because it will depend where you invest and how the investments perform.

Historically, stocks and shares investments have outperformed cash savings, but the past does not predict future outcomes. By spreading your investment over a range of assets and building a diversified portfolio, you can mitigate the risk.

Depending on the stock you choose and the company's performance, you may get an annual dividend.


How much should I invest each month?

How much you should invest each month depends on your investment goals and how much spare money you have after you’ve paid for essentials such as food and utility bills.

For example, if you need to save £10,000 for a house deposit over the next three years, you can calculate how much you might need to save in a stocks and shares ISA, although you will need to make an assumption about annual growth.

While working out how much you might need in your pension pot is a trickier equation, by deciding at what age you would like to retire and how much you’ll need to live on you can also gain an idea of how much you should be investing.

One note of caution is that it’s unlikely to be worth investing so much that you leave yourself short each month or you don’t have money for emergency expenses. 

If this is the case any gains you might make from your investments can be wiped out by interest repayments and charges.

Should I invest if I am unemployed?

There is no reason not to invest if you are unemployed, but you probably want to make sure you have enough cash to cover your day-to-day expenses first. 

This is because any gains you might make from investing will be quickly wiped out should you fall into debt and have to pay high interest rates or penalty charges.

What funds will my pension be invested in?

Your pension is likely to be invested in a variety of funds and how much control you have over this will depend on the type of pension you have and your pension provider.

For example, a defined contribution workplace pension may offer limited choice whereas a self-invested personal pension allows you to pick the specific assets you’d like to invest in.

Pension schemes are typically invested in all industries in all sectors globally, with managers of those schemes looking for opportunities to maximise the returns. 

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Our comparison service is, and will always be, free to use.

You can find out more about how we make money here.

Why should I use a price comparison website?

One of the best ways to get the lowest prices and best deals is to compare quotes from different companies. We do the work for you, comparing quotes side-by-side and giving you all the information you need so you can choose the right deal for your needs and your wallet.

We don’t give recommendations or financial advice, but we give you clear information so you can choose financial products that suit your circumstances.

Does MoneySuperMarket work with all the providers on the market?

No, not every company can be included in our service. This is because some companies don’t want their products included on comparison sites, and some decide that they would rather not pay a fee. There are also a few smaller providers who can struggle to cope with the volume of customers that can find their products if they appear on MoneySuperMarket.

Our goal is to search deals from as wide a range of companies as possible so that you can choose the deal that suits you.

Is van insurance eligible for SuperSaveClub and rewards?

Yes, you can earn SuperSaveClub rewards when you buy van insurance through MoneySuperMarket.

This includes:

  • Up to £15, which you can withdraw as a pre-paid Mastercard or a gift card for brands like Sainsbury's and Amazon.co.uk

  • Free Days Out pass (worth £180), which gives free entry to a range of UK attractions

  • Cashback of up to 10% when you spend at brands including eBay, Just Eat and Argos

To earn SuperSaveClub rewards on purchases you must:

  1. Sign up to SuperSaveClub (it's free)

  2. Be signed in to your account when you make the purchase

More information can be found on our SuperSaveClub homepage.

Is van insurance eligible for Price Promise?

Yes, van insurance is included in our Super Save Price Promise.

If you buy through us then find the same deal for less we will:

  • refund the difference

  • give you a gift card worth up to £20

Terms and conditions apply. More information can be found on our Price Promise page.

Reviewed on 17 Dec 2025 by