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Life insurance

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Find tailored life cover at the right price by comparing deals from leading UK insurers, all in one place.

LV: Liverpool Victoriaroyal-london-110-69Aviva - quote me happylegal-and-generalVitalityScottish Widows

Free shopping gift card

Get up to £400^ to spend on a variety of retailers when you buy life insurance through MoneySuperMarket.

Found the perfect policy to safeguard your family's future? Have an extra reward on us.

Gift cards start at £35 for life insurance policies with monthly premiums of £10 or less and go up to £400 for policies with monthly premiums over £90.

See our terms and conditions for more information.

Restrictions apply. One voucher per person. Not available to customers who previously received a voucher with a life insurance policy purchased after 1st May 2022. Offer end date 30th April 2026

Life insurance | £400 Shopping incentive | Table

Join hundreds of satisfied customers who found their life insurance with us

See all reviews
  • Thanks and best service

  • Easy to sort out and everything was as needed

  • Got exactly what I wanted, for the right price and with no hassle whatsoever, just answer a few simple questions and away we go

  • Pros: Super easy, much much easier than I had anticipated and insuring for large amounts was a lot cheaper than I thought also. Cons: no

Reviewed on 31 Mar 2026

Using the 51st percentile of cheapest premiums quotes, based on single non smoker policyholder aged under 30, with £100,000 of cover over a 10 year term with a decreasing term. Quoted between February 2025 and February 2026

YouGov Survey 1st July 2024 to 30th June 2025. Net Recommend score derived from “Which of the following online service websites would you recommend to a friend or colleague, or tell them to avoid?” Base: Current Customers of (MoneySuperMarket n=18,382, Compare the Market n=16,802, Go.Compare n=10,162, Confused.com n=8,229, Uswitch n=528).

Shopping Gift Card value varies based on the first monthly premium of the policy and will be confirmed on the results page