MoneySuperMarket Cookie Policy
This cookie policy explains the different types of cookies and other technologies (collectively “Cookies”) that we use in our services, why we use them, and your choices for managing data collected through our Cookies.
MoneySuperMarket’s services are available through our website, moneysupermarket.com and/or software applications, tools or interfaces operated by us (including where our services are made available through third party platforms such as conversational or AI interfaces) (together, the “App”).
To ensure that you can make full use of MoneySupermarket’s services, your computer, tablet, or mobile device will need to enable cookies and other similar technologies (including web beacons, pixels, Mobile IDs, and other common cookie alternatives). If these aren't enabled on your device, it may limit your experience on our website.
What is a cookie?
Cookies are small data files that are put on your device when you visit our website. Some of these send information back to the website, and we may store or retrieve information about you and your device. Cookies don't damage your device and are merely used to 'remember' you when you visit again. Cookies alone cannot be used to identify you, but they can help improve your experience when using a website because, among other things, they help us to:
Understand your browsing habits.
Respond to you as an individual by tailoring our operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
Track your navigation through our Site so that we can monitor which pages you find useful and which you do not; and
Understand the number of visitors so that we can analyse data about web traffic which helps us improve our Site.
Track the effectiveness of our online marketing activity.
Supply you with advertising that is more relevant to you when you are visiting ours or other websites that promote our products and services from brands or companies within
Most cookies are deleted as soon as you close your browser; these are known as session cookies. Others, known as persistent cookies, are stored on your device either until you delete them, or they expire.
What are pixels, tags, and web beacons?
Pixels, tags, and web beacons are invisible images or scripts that are included on our website and app. When you interact with certain features on our website or app, or when reading our email communications, the pixels and tags make calls to web servers that transfer information about your interactions with the website, the app, or the email. They are often used in combination with cookies and other technologies.
Further information can be found at What Is a Web Beacon and Why Should You Care? | All About Cookies or atYour Online Choices | EDAA
How do we use cookies and other technologies?
When you use our website or App, the following types of cookies may be placed on your device:
Essential or ‘Strictly necessary’ cookies
Strictly Necessary Cookies are required for the operation of our website and our App. These cookies are essential to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these, we cannot guarantee that you will be able to use our services.
For Example: providing quotes and account information or authenticating and verifying web requests or ensuring the information entered on our website is secure and not subject to access from third parties.
Functional cookies
These cookies are used to provide services or allow us to remember choices you make (such as your username, language, or the region you are in) to provide enhanced, more personal features.
For example: Remembering preferences you have chosen to customise your experience or providing live chat functionality.
Performance Cookies
These cookies collect information and/or monitor and record the pages you visit, where you go most often and whether you see error messages. The information is used to ensure our website and App work effectively. They may also be used to clarify and answer queries from you, where the information is available.
For example: We gather information to diagnose problems and issues. We then use it to make improvements and fix errors.
Marketing Cookies
Marketing Cookies record your visit to our website and App, including the web pages you have visited, the links and adverts you have engaged with, when you visited the website and in some circumstances your IP address and identifiers relating to your device. We use carefully selected and approved advertising and marketing providers to help us to serve our advertising to users. These providers will set targeting cookies on our websites and will use them to make sure that our advertising that they serve to you is relevant to your interests and needs. These cookies collect information about your web browsing activity and enable our providers to track you when you visit different websites, so that they can serve our advertisements to you on those websites.
For example, if you visit our homepage but didn't obtain a quote, the cookie will collect this information and serve you an advertisement on a different website to encourage you to come back and get a quote.
Our marketing providers control these cookies and are responsible for how the cookies, and any information collected by the cookies, are used. None of the information collected by the cookies is shared with us, however, we may receive information from these providers as to how the advertising and marketing services they provide us have performed.
Although these cookies do not collect information that you enter into forms on our website (such as your name and email address), we sometimes share your email address, IP address, and information about whether you have purchased a policy or claimed a reward with our providers. Information is shared in a pseudonymised format (personally identifiable information fields are replaced by one or more artificial identifiers), our providers can then combine this information with the data that their cookies collect to serve our advertisements to audiences that we select. We may also pass on this information to third-party partners to improve ad engagement as well as our ability to measure the success of this advertising.
We and our marketing providers also use targeting cookies to:
improve our website, for example by enabling us to understand how our customers interact with our website.
evaluate the effectiveness of our advertising and promotions on third party websites, for example, by tracking whether these advertisements are clicked on by customers and how many times; and
inform the content of marketing emails that we send to you and trigger those emails, where we have your consent to send you these emails. For example, if you have looked at pet insurance quotes but not taken out a policy, these cookies may trigger an email to you to remind you of your quotes and encourage you to come back and take out a policy.
Key 3rd Party Providers
We work with Third Parties to provide you with services through our website and App, and to help provide customised advertising and other content when visiting our website and App.
The named Third Parties listed below are used to record your visit to us, the pages you have visited, and the links you have followed. We will use this information to make our Site and the advertising displayed on them more relevant to your interests. If you don’t allow these cookies, you will not experience our targeted advertising across different websites as a result.
Third-party Cookies and Content Sharing
We also work with Third Parties to provide you with services through our Site and to help provide customised advertising and other content to visitors to our Site. Some of these Third-Party cookies are essential for our Site.
The named Third Parties listed below are used to record your visit to our Site, the pages you have visited, and the links you have followed. We will use this information to make our Site and the advertising displayed on them more relevant to your interests. If you don’t allow these cookies, you will not experience our targeted advertising across different websites as a result.
(1) Facebook (META): Facebook is an online social media and social networking service. Cookies are used to measure the performance of the ads and to deliver targeted marketing on Facebook.
(2)Google Ads : Cookies are used to measure the performance of the ads that we pay for on Google Ad Words. We also use cookies to deliver targeted marketing on Google Ad Words.
(3) Yahoo : Yahoo is an advertising platform that allows us to buy adverts on Yahoo Search. We use cookies to deliver targeted marketing on Yahoo Search.
(4) Bing: Bing is an advertising platform that allows us to buy adverts on Bing Search. We use cookies to deliver targeted marketing on Bing Search.
(5) Awin: Awin operates an affiliate marketing network. Awin saves cookies on the end devices of users that visit or use websites or other online products provided by advertisers and publishers working with Awin.
(6) Cloudflare: Cloudflare uses cookies to maximize network resources, manage traffic, and protect our sites from malicious traffic.
(7) Verizon: Verizon is an advertising platform. We use cookies to deliver targeted marketing with Verizon.
(8) Criteo: Technology providers enabling advertisers to target an advertisement to a user that has visited their website or interacted with a different advertisement in the past.
(9) Hotjar: Hotjar cookies are used to enable our customer feedback interface and are also used to help us understand how people are using our pages.
(10) Movable Ink : Movable Ink cookies are used to measure the performance of marketing campaigns containing Movable Ink technology. We also use a tracking pixel to monitor how visitors interact with our website and marketing content. This helps us improve user experience and the relevance of our communications.
(11) LifeSearch: LifeSearch operates our life insurance comparison journey and saves cookies on the devices of users that visit our life insurance comparison service. These cookies enable LifeSearch to power the journey, including security, load management, and analytics.
(12) Comparison Creator :Comparison Creator operates our short-term car insurance journey. Comparison Creator saves cookies on the devices of users that visit our short-term car insurance comparison service. These cookies enable Comparison Creator to power the journey, including security and session management.
How to stop or modify cookies and similar technologies
You can manage your cookie consent preferences by clicking the “manage your cookies” link in the footer to our Site here. You can manage your cookie preferences for our mobile app at any time via the ‘Privacy Settings’ section.
You can also stop and delete cookies and similar technologies by configuring your browser not to accept them or opt-out. For more information on how to do these on popular browsers please use the links below:
