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Loans statistics - 2025

Jonathan Leggett
Written by  Jonathan Leggett
3 min read
Updated: 20 Feb 2025

UK loans statistics - 2025

Whether you're financing a car, renovating your home, or consolidating debt, choosing the right loan can help you manage your finances with confidence. This page takes a look at some of the key trends and statistics for loans taken out in the UK, collated from our own data as well as trusted third-party sources.

Average loan amount

The following data represents the average loan amount borrowed by MoneySuperMarket customers, in the most recent month.

Loan Purpose

Average Loan Amount

Home improvement

£13264.09[1]Based on the average loan amount from enquirys made on MoneySuperMarket in February 2025 where the purpose of the loan was Home Improvement.

Debt consolidation

£12531.64[2]Based on the average loan amount from enquirys made on MoneySuperMarket in February 2025 where the purpose of the loan was Debt.

Buying a car

£12752.95[3]Based on the average loan amount from enquirys made on MoneySuperMarket in February 2025 where the purpose of the loan was Car.

Holiday

£4975.04[4]Based on the average loan amount from enquirys made on MoneySuperMarket in February 2025 where the purpose of the loan was Holiday.

Wedding

£9838.62[5]Based on the average loan amount from enquirys made on MoneySuperMarket in February 2025 where the purpose of the loan was Wedding.

Most common loan terms per loan amount

For all loan amounts above £5k, the most common loan term was 5 years, according to MoneySuperMarket data from January 2025

Loan Amount

Most common loan term

£1,000 - £2,999

2 Years

£3,000 - £4,999

2 Years

£5,000 - £7,499

5 Years

£7,500 - £14,999

5 Years

£15,000 - £19,999

5 Years

£20,000+

5 Years

Impact of income on APR offered

There is also a strong correlation between income and the APR you will pay on a loan, those earning £40,000 and more received the lowest APRs.

Income banding

Average APR

£0 - £9,999

22.1%

£10,000 - £19,999

16.3%

£20,000 - £29,999

20.2%

£30,000 - £39,999

17.2%

£40,000 - £49,999

15.1%

£50,000+

13.3%

Most popular loan purpose by age

Buying a car was the most popular reason to borrow money for those aged 54 and younger, whilst the over 55s were more likely to borrow to make home improvements.

Age Band

Most popular loan purpose

Under 25

Car loan

25 to 34

Car loan

35 to 44

Car loan

45 to 54

Car loan

55 to 64

Home Improvement

65 to 74

Home Improvement

75+

Home Improvement

UK household debt trends

According to NimbleFins, personal loan debt per household (£5,533) is at an all time high, and is almost double the amount it was in 2015 (£2,896).

Sources and methodology

Live MoneySuperMarket Enquiry Date

MoneySuperMarket loan data - January 2025

NimbleFins - Average household debt UK