UK loans statistics - December 2025 | MoneySuperMarket
UK loans statistics - 2025
Whether you're financing a car, renovating your home, or consolidating debt, choosing the right loan can help you manage your finances with confidence. This page takes a look at some of the key trends and statistics for loans taken out in the UK, collated from our own data as well as trusted third-party sources.
Average loan amount
The following data represents the average loan amount borrowed by MoneySuperMarket customers, in the most recent month.
Loan Purpose | Average Loan Amount |
|---|---|
Home improvement | £11926.30 |
Debt consolidation | £12390.83 |
Buying a car | £12507.71 |
Holiday | £4736.77 |
Wedding | £9714.28 |
Most common terms per loan amount
For all loan amounts above £5k, the most common loan term was 5 years, according to MoneySuperMarket data from September 2025.
Loan Amount | Most common loan term |
|---|---|
£1,000 - £2,999 | 2 years |
£3,000 - £4,999 | 3 years |
£5,000 - £7,499 | 5 years |
£7,500 - £14,999 | 5 years |
£15,000 - £19,999 | 5 years |
£20,000+ | 5 years |
Impact of income on APR offered
There is also a strong correlation between income and the APR you will pay on a loan, those earning £40,000 and more received the lowest APRs, according to MoneySuperMarket data from September 2025.
Income banding | Average APR |
|---|---|
£0 - £9,999 | 23.7% |
£10,000 - £19,999 | 19.6% |
£20,000 - £29,999 | 22.3% |
£30,000 - £39,999 | 18.9% |
£40,000 - £49,999 | 15.9% |
£50,000+ | 13.8% |
Most popular loan purpose by age
People under 35 are most likely to use a loan to buy a car, while those 45 and above are most likely to be using a loan to pay for home improvements. That's according to MoneySuperMarket data from September 2025.
Age band | Most popular loan purpose |
|---|---|
Under 25 | Car loan |
25 to 34 | Car loan |
35 to 44 | Debt consolidation |
45 to 54 | Home improvement |
55 to 64 | Home improvement |
65 to 74 | Home improvement |
75+ | Home improvement |
UK household debt trends
Average personal loan debt per household, excluding student loans, has increased from £5,545 in 2024 to an all-time high of £5,711 in February 2025, according to Nimblefins.
Sources and methodology
Live MoneySuperMarket Enquiry Date
MoneySuperMarket loan data - September 2025
NimbleFins - Average household debt UK
