Adrian Holliday

Money expert

Adrian Holliday tries to encourage consumers to understand their finances better – as well as the businesses and brands which gobble down their money.

He grew up endlessly frustrated with his family’s often dire consumer choices and has used his writing, from the Observer to AOL and Bloomberg Money, to help people take control of their finances and investments and buy better. He shops at Lidl and Waitrose, price-checking as he goes