Savings statistics - 2025
Key Takeaways
Through MoneySuperMarket, the highest savings rate is 4.31%
^ , which is available on a tax-free Cash ISA accountThe average adult in the UK has £16,000 in savings
On average, people in the UK save 10% of their monthly income
UK savings statistics - 2025
Whether it's saving for a TV, holiday, or a house deposit - setting clear savings goals can set you on your way to financial security and peace of mind This page explores the latest data on saving behaviors, highlighting key patterns and shifts that influence how people manage their finances.
Top savings rates
The below table outlines the highest savings rates for the different types of savings accounts that you can get through MoneySuperMarket.
Account Type | Highest savings rate through MoneySuperMarket |
|---|---|
Cash ISA | 4.31% |
Easy Access | 6.00% |
1 Year Fixed Rate | 4.21% |
2 Year Fixed Rate | 4.21% |
5 Year Fixed Rate | 4.26% |
ISA statistics
The average market value of an ISA is £35,652, with the over 65s having the highest market value at £64,386.
Age | Average ISA market value |
|---|---|
Under 25 | £8,288 |
25-34 | £10,556 |
35-44 | £14,254 |
45-54 | £25,316 |
55-64 | £41,311 |
65+ | £64,386 |
The average market value of ISAs for males, £34,849, is slightly higher than that of Females, which is £32,533.
Uptake of ISAs by region
The South West has the highest proportion of adults over 18 with ISAs at 44%.
Region | % of over 18s with an ISA |
|---|---|
North East | 37% |
North West & Merseyside | 37% |
East Midlands | 40% |
West Midlands | 38% |
London | 37% |
South East | 43% |
South West | 44% |
East of England | 42% |
Yorkshire and the Humber | 38% |
Lifetime ISA stats
The number of individuals who made withdrawal from a Lifetime ISA to make a house purchase went from 56,750 in 2023-2024, to 87,250 in 2024-2025
Tax Year | Number of Lifetime ISA withdrawals for home purchase |
|---|---|
2018-2019 | 8,200 |
2019-2020 | 22,350 |
2020-2021 | 34,100 |
2021-2022 | 50,250 |
2022-2023 | 55,700 |
2023-2024 | 56,750 |
2024-2025 | 87,250 |
The average value of a withdrawal for someone making a property purchase was £15,782in 2024-2025, up £857 since 2023-2024.
Savings behaviours and trends
The average person in the UK has just over £16,000 in savings, according to a 2025 survey by Finder
Average savings by age group
Curious to see how your savings stack up? Understanding the average savings by age group can help you gauge whether you're on track with your financial goals. This survey from Finder found the average savings amount per age group.
Age group | Average savings |
|---|---|
18-24 | £4,759 |
25-34 | £9,357 |
35-44 | £7,434 |
45-54 | £13,318 |
55+ | £27,949 |
How does the UK save compared to the rest of the world?
The average person in the UK saves 10% of their income, whilst this is as high as 35% in other parts of the world.
Country | % of income saved in most recent year |
|---|---|
United Kingdom | 10.7% |
United States | 4.6% |
Australia | 4.2% |
France | 18.9% |
Spain | 20.4% |
Netherlands | 25.2% |
South Korea | 35.6% |
Sweden | 25.5% |
Mexico | 19% |
Savings and property ownership
79% of homeowners have money in a savings account, whilst only 54% of those renting privately have any savings.
Property Ownership | % of those with money in savings |
|---|---|
Homeowner | 79% |
Private renters | 54% |
Social renters | 27% |
Help to Save statistics
Help to Save is a Government scheme that allows those on low incomes to get a 50% bonus on savings (max saving per month of £50) which is paid out every 2 years (after 4 years the account will automatically close). The following data on Help to Save is accurate as of April 2024.
Statistic | Total amount |
|---|---|
Number of accounts opened | 516,800 |
Value of new deposits | £492,539,000 |
Number of individuals who have made a withdrawal | 152,000 |
Value of withdrawals | £102,417,000 |
Help to Save statistics by region
Here is how the number of accounts opened and the total value of deposits varies per region
Region | Number of accounts opened | Total value of deposits |
|---|---|---|
North East | 22,750 | £20.7m |
North West | 67,650 | £63.5m |
East Midlands | 43,000 | £41.2m |
West Midlands | 49,550 | £46.1m |
London | 55,550 | £52.9m |
South East | 60,500 | £57.6m |
South West | 46,400 | £48.1m |
Sources and methodology
Live MoneySuperMarket Enquiry Date
Finder - Savings Statistics 2025
GOV. UK - Annual Savings Statistics 2024
Trading Economics - Country List - Personal Savings
GOV. UK - English housing survey
GOV.UK - Help to save stats
Author
Jonathan Leggett
Former Senior Content Editor
With over 15 years of experience in online content and journalism, Jonathan is a former MoneySuperMarket’s editor at large and works across our Broadband, Mobiles, Energy and Money channels. Along...
