Methodology - Cat Insurance Product Feature
This is a breakdown of how we answered the question set and arrived at the product we chose to showcase on the cat insurance landing page.
The methodology
Question | Answer |
Does your pet ...? | Meow |
Is your pet a...? | Boy |
What is your pet's date of birth? | January 2023 |
Is your pet a...? | Mixed Breed / Moggie |
How much did you pay or donate for your pet? | £500 |
Does your policy need to cover your pet for any pre-existing medical conditions? | No |
Has your pet been neutered? | No |
Has your pet been chipped? | Yes |
Are your pet's vaccines up to date? | Yes |
Has your pet been the subject of any complaints or legal action during the last 5 years? | No |
Do you have any other pets that you'd like to insure? | No |
Name | *** |
Date of Birth | **/**/1983 |
Address | CH3*** |
Would you like to cover your pet for both illnesses and accidents? | Yes |
Would you like to cover your pet's vet fees for conditions that may take longer than 12 months to resolve? | Yes |
Would you like to be able to claim for vet fees each year for conditions that require ongoing treatment, for as long as your pet needs it? | Yes |
If you ever had to make a claim for your pet, how much cover would you like for vet fees? | At least £1,000 |
When would you like your pet's cover to start? | 15/03/2024 |
