Text message use continues to soar

Despite most industries feeling the pinch of the credit crunch, new figures have shown the number of text and picture messages sent by UK mobile phone users continues to soar.

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The Mobile Data Association (MDA) has revealed Britons are sending on average 60 million more text messages a day compared to the same time last year - an increase of 38%.

The report shows picture and video messages are also proving more popular than ever with almost 1.5 million sent every day - an increase of 20% on the same quarter last year.

Researchers said state-of-the-art devices and a growing variety of mobile applications had driven growth this year.

MDA chairman Steve Reynolds said: "Our usage figures highlight the UK's continued enthusiasm and appetite for mobile phones.

"The mobile landscape is constantly evolving. New mobile phones with easy to use software and creative tariffs from the mobile networks are encouraging people of all ages to use more of their functionality.

"The mobile phone has evolved far beyond simple voice and text messaging. It sits at the centre of our lives at home and at work."

Copyright © PA Business 2008

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