Mums go online to cut costs

The popularity of internet shopping has soared in recent years, but it appears to be spend-savvy mums who are leading the way when it comes to bagging a bargain online.


A recent survey carried out by  flash sales website, Casabu in association with Mumsnet, showed that more than 80% of Mum’s shop online for themselves and their kids at least once or twice a month.

It also showed that more than half always compare prices when they shop online, with 86% liking the buzz of feeling that they are ‘getting a bargain.'

And it is technology that’s assisting mums in their mission to save money, with 94% shopping online from their home PC or laptop. For mums on the move, 44% shop on their smartphone or mobile, a further 31% shop on tablet computers and 26% go online from their work PC or laptop.

Given that you can shop for just about anything online - from food to clothes to electrical goods - these figures are hardly surprising. We take a closer look at the pull of online shopping, why it’s so popular, and how you can make yourself big savings.

Retail therapy without leaving your sofa

It’s easy to see why more and more mums are choosing to shop online. No more negotiating a pram through a hot, packed store, or searching through loaded sales racks with a toddler in tow.

Now savvy mums can shop from their sofas, browse in their own time, and find the best deals by comparing prices online. They can look at hundreds of options from a variety of shops and don’t need to waste time and money travelling into busy city centres. 

And you don’t need to look far to find a bargain online. Take MoneySupermarket for example. If you are looking for a specific item, all you need to do is pay a visit to the shopping channel, type in the required item and in one click you’ll be presented with a list of the cheapest places to buy it from. All the hard work is done, and all that’s left for you to do is make your choice and buy online.

But that’s not all. With the summer holidays upon us, mums are looking for ways to entertain their little nippers without having to spend a fortune. That’s where MoneySupermarket’s vouchers and deals channel comes in.

Here you can browse a range of deals and money-off vouchers in categories like toys and games, mother and baby as well as family attractions and eating out. You can also opt to receive an email which will alert you to specific deals in your area.

Vouchers and deals galore

So, if you’re looking for inspiration, just some of the vouchers you can get your hands on include a two-for- one voucher for Drayton Manor, 20% off admissions to Tatton Park in Cheshire and three-for -two on wristbands to Blackpool Pleasure Beach.

If you’re looking to stock up on essentials for your little ones then Mothercare are offering a generous 10% off orders over £100 and Boots are offering 20% off selected buggies and accessories.

Or if you’re a mum wanting a bit of time out to pamper yourself, you can treat yourself to three-for- two on Maybelline orders at or 25% off beauty orders at M&S.

So, shopping online really can help you save money and it’s easy to see that mum’s are one step ahead when it comes to pro-actively cutting costs.  They know that you can still get great clothes, eat out and visit family attractions, but for a fraction of the cost. And let’s face it, in these cash-strapped times, we could all do with taking a leaf out of their book.

Please note: Any rates or deals mentioned in this article were available at the time of writing. Click on a highlighted product and apply direct.

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