The biggest motivators have a financial edge, with 58% claiming that the savings available had to be worth the time to go through the process of switching. Meanwhile, 41% said that an unacceptable increase in their energy bill would be enough to make them consider moving to another provider.
Similarly, the opportunity to get a good deal through a one-off incentive or promotion might have a bearing on the thinking of the general public: 18% of Brits claimed that an incentive or promotion would make them more likely to switch.
From a non-financial perspective, poor customer service from existing providers is a major bug-bear for nearly one in five Brits, with many saying that this would be likely to make them look into switching provider.
Although most British citizens said financial reasons were the main consideration when debating whether to switch, there were other factors – particularly among younger customers.
For those aged 18 to 24, a lack of understanding of the process is preventing them from switching when compared to other age groups. One in five say they would be more likely to switch if they understood the switching process better.
And interestingly, while only 8% of Brits see changing to a renewable or greener energy provider as a motivator for switching, this is much higher among those aged 18 to 24. The younger generation think of green energy as a stronger stimulus, with 21% saying it would be a factor in making them switch provider.
Furthermore, Brits appear more inclined to switch if their bills go up than if they can save money, despite claiming the opposite. For example, a bill increase of £49.99 would tempt over half of Brits to switch provider but only a third would consider switching if they could save £49.99.