Supermarket fuel price war explodes

Asda has cut its petrol and diesel prices, bringing them to a four-year low and kicking off another supermarket fuel price war.
Long Queues at Petrol Stations and Panic Buying ahead of Possible Driver Strike
The Walmart-owned supermarket has cut unleaded to 120.7p per litre and marked diesel down to 124.7p per litre – bringing fuel prices overall to their lowest since December 2010, it says. The 2p price cut on each fuel type is the supermarket’s fourth price cut in the past month – good news for drivers, which Asda attributes to falling oil prices. Tesco and Morrisons have each since responded with their own 2p price cuts.

Is it worth driving to save at the pump?

It’s tempting to drive out of your way to get cheaper fuel, but there comes a point where the saving you get isn’t enough to compensate for the distance you have to drive. Use the nifty widget below to check whether the trek to the cheaper pump makes sense.
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Live life for less?

Avishai Moor, Sainsbury’s head of fuel, said: "We price our fuel locally, so we'll be meeting or beating our competitors on fuel prices across the country in order to give our customers a great deal for half term." Asda’s petrol trading director, Andy Peake, said: ‘We’re giving drivers the opportunity to fill up their cars with some of the cheapest fuel prices in the market for years’. Asda, which has 232 forecourts, says its customers will pay no more than 126.7p a litre for diesel and 123.7p per litre for unleaded petrol. But don’t be fooled into thinking this is an act of altruism on behalf of the mega-grocers, it’s all part of their marketing plan.

Saving you money every day?

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The relative success of discount supermarkets such as Aldi and Lidl has hit the big chains hard, and one way they can fight back is to tempt customers back on to their premises with the promise of cheaper fuel. Whatever the reason, the supermarkets should be applauded for passing on any savings they are making. After all, we’re quick vent our frustration when prices don’t come down as quickly as they seem to go up, so credit where it’s due. And the bottom line is that cheaper fuel can make a serious dent in your car’s overall running costs, so take advantage while you can. Simon Williams, RAC fuel spokesman, said: “Motorists buying at the cheapest forecourts will now be paying seven pence a litre less for petrol and 11p less for diesel than they were at the start of the year. On an average family-sized car this translates to a saving of nearly £4 for a tank of petrol and over £6 for a tank of diesel. “This is an unprecedented price reduction but one which should make a massive difference to people’s pockets as well as to the wider economy. Long may it continue.”
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