Move over Mickey - Ferrari Land is roaring into Europe

Attention all Prancing Horse devotees! Europe has been chosen as the destination for a new Ferrari-themed amusement park – and it’s set to open in in Spain in 2016.

Highest, fastest, Ferrari-est

Ferrari Land will occupy 75,000 square metres of the PortAventura theme park just outside Barcelona and will feature the world’s first Ferrari-themed hotel, a five-star establishment built to resemble the front wing of a Ferrari F1 car with 250 rooms, restaurants and a driving simulator.
The park will also feature Europe’s highest and fastest vertical accelerator ride – which should be sufficient reason by itself to join the four million or so annual visitors PortAventura already attracts. And just as Disney has opened its ‘Land’ and ‘World’ theme parks over the years, Ferrari Land comes hot on the (w)heels of Ferrari World, which opened in Abu Dhabi in 2010.
The Middle Eastern attraction is over twice the size of the proposed European incarnation and offers attractions such as the V12 log-flume, billed as a “journey into the heart of a 12-cylinder Ferrari 599 engine” – not somewhere I’ve ever thought of going – and the Formula Rossa rollercoaster. The rollercoaster goes from 0 to 150mph in just five seconds and is said to offer a “true F1 experience”. It does look pretty fast, to be fair… The success of the Abu Dhabi park has clearly prompted Ferrari to put its name to a European version. Andrea Perrone, CEO of Ferrari Brand, the subsidiary group that manages the Prancing Horse’s brand-related activities, said: “After the success of Ferrari World in Abu Dhabi, we received many requests to develop new amusement parks. We carefully sifted through the proposals and decided to accept Investindustrial’s [owners of PortAventura] because it is a very solid plan developed by competent people that will bring the magic of Ferrari to Spain, a nation where we have many supporters and enthusiasts, and to which large numbers of tourists flock each year, in part thanks to PortAventura.” The theme park is expected to cost €100million (£83million) but should prove to be yet another good money-spinner for Ferrari, which last year made €54million (£45million) from selling its name and forming branded tie-ins with companies such as Puma sportswear and Hublot watches. What's your favourite fairground ride? Let us know in the comments section below... and check out the MoneySuperMarket teams' favourites, here

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