Geneva 2014 offers a glimpse into the future

The Geneva Motor Show is renowned for being a great place to spot the cars of the future, and the 2014 show was no exception. From the wild and crazy to the solid and sturdy, this year’s event showcased a raft of new production and concept car launches, including a bizarre-looking VW SUV and a new generation Audi TT. Much of this year’s show focused on “green” driving – there was even a test area for people to try out electric cars. However, there was still room for a few throaty supercars such as the new Lamborghini Huracán, which is made out of a technologically advanced carbon fibre and aluminium hybrid material.

Like a hurricane

Launched as a replacement for the Lamborghini Gallardo, the Huracán offers more power and performance, a higher-quality interior, a new look and what the manufacturer describes as an “innovative technology package”. And it wants to, given that the price tag when it goes on sale later this year will be around £188,000.
Potentially slightly more affordable, if it gets beyond the development stage, is the Maserati Alfieri – a stunning-looking concept car aimed at those with a little less cash to splash. If produced, the Alfieri, which is named after the company’s founder, would be the baby of the Maserati line, a sort of entry-level supercar. Even that is likely to beyond the reach of most drivers, though, which is why expensive sports cars are not the only ones on display in Geneva. Geneva visitors were also given the chance to check out a wide variety of passenger cars, ranging from city runarounds such as the new Peugeot 108 new a revamped Mercedes S-Class Coupe. In tune with the green theme, Volvo showcased a concept estate car that generated a huge amount of attention. Described as “sleek, modern and stylish”, the brown (yes, brown!) estate car has so far managed to outshine many of the much more glamorous vehicles surrounding it.

Time for TT

Some 16 years after revealing the first Audi TT, Audi snaffled its share of the limelight with a third-generation model that, thanks to its lightweight construction, weighs 140kg less than the iconic original. One iteration emits CO2 at just 110g/km, while another can get from 0 to 62mph in just 5.3 seconds, and prices are expected to start at £28,000 when they come on to the market later this year.
VW too has surprised visitors by unveiling the Volkswagen T-ROC SUV concept car that is the size of a Golf but looks more like a Nissan Juke due to a radical new styling approach. The idea behind the car, which is being displayed with a removable roof, is to create a sub-Tiguan model for 2016.

Green for go

The ‘greenification’ of Geneva continues the trend which is seeing a shift in emphasis at such events. No longer are motor fairs purely an excuse to drape scantily-clad supermodels over supercharged supercars. Although there is still plenty of glitz and glamour, there is a growing sense of environmental responsibility and a willingness to explore the potential for motoring technology to usher in a new generation of cars that are less dependent on fossil fuels. If Geneva can do green, anywhere can do green. [embed width="560" height="315"][/embed]

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