The UK has just become the largest European market for Ferrari for the first time, proving that our passion for ‘prancing horse’ sports cars shows no sign of abating. Germany was previously Ferrari’s strongest European market, but the UK has now taken the lead, with 677 sales here over the year. The US remains the biggest market overall, however, with over 2,000 deliveries made there last year. All in all, the pictures looking pretty rosy for Ferrari, who have just announced record profits for 2013, even though it sold fewer cars than in 2012. The company made net profits of a staggering £217m, up 5.4% on the year before, despite the fact it cut the number of cars delivered to dealerships by around 5% to 6,922. So why the fall in the number of cars sold? Ferrari wants to remain a ‘luxury’ brand, and by reducing the numbers available, the cars’ value increases and they retain their exclusivity. Even if Ferrari started churning them out, however, it seems difficult to believe they would ever lose their appeal.