Household budgets might be stretched, but it seems those on the lowest salaries are still prepared to the splash the cash when it comes to purchasing a new motor. New research from carwow.co.uk, the online platform for buying new cars, reveals that some of the country’s poorest regions are among those willing to spend the most on a new vehicle, when looking at the cost relative to their annual salary. According to its data, people living in Tyne & Wear look to spend a greater percentage of their annual income on a new car than anywhere else, and are prepared to fork out 87% of their salary to buy a set of wheels. This is despite the fact that incomes in this region are typically 20% lower than the national average. Other areas of the UK where people are prepared to spend a substantial amount of their income on a new car include the Isle of Wight, Lincolnshire, West Midlands and Merseyside. Motorists in these areas are willing to spend 83%, 82%, 82% and 81% of their annual salary respectively on a new car.