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There are many different ways to score cheap beer deals. You can find them online. Or you could go to exclusive beverage retailers, such as Bargain Booze, which offer fantastic beer deals. You can also check the grocer ads for sales. Each week, the rotation of products for sale brings about some really great deals. Supermarkets often sell beer below cost because it’s known in the industry as a loss leader. Most beer bought in the UK off-trade is sold from price promotion. Supermarket chains know that they can afford to slash beer prices sometimes because they will earn that money back on the premium items you’ll also be buying. The supermarket with the cheapest beer will get your total grocery money, which it otherwise might not have.

Also, warehouse stores offer amazing discounts if you buy in bulk, which should be fine, because you’re definitely going to drink it! Some of the UK’s top beer shops include Beers of Europe, Beer Ritz, Beer Merchants, Real Ale, Beer Here, Sharp’s Brewery, Hook Norton Brewery, and Real Beer Box. The best cheap beer brands include supermarkets’ own brands of beer. Sainsbury’s, Asda, Aldi, and Tesco all have their own brands of lager.