Viva Louis Vegas! Judges' houses strike a chord with viewers

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Published:
01/10/2012
Topic:
Press Release,Travel

Following this weekend's ITV1 X Factor episodes, which saw 25 acts singing for survival at the 'judges' houses' around the world, there has yet again been a surge in interest around the featured destinations according to TravelSupermarket. 

  • Saturday's X Factor 'judges' houses' episode inspires British travellers to visit the stars' holiday hotspots
  • Tulisa Contostavlos proves most influential judge with 259 per cent rise in online holiday searches to St Lucia
  • Fans flock to Las Vegas as flight searches increase by 236 per cent following Louis' trip to sin city 

For the second year running, Tulisa proved to be the most influential judge. This year's travel star drove a 259 per cent increase in package holiday searches to the Caribbean island of St Lucia, the biggest increase of the series. In 2011 the winning judge set a record 433 per cent increase in searches to her Greek Island destination of Mykonos.

Meanwhile, Louis Walsh's trip with the groups to the party town of Las Vegas drove a spike in flight searches of 236 per cent - over three times the interest that Nicole Scherzinger's visit to Dubai with the boys group sparked this year (a 76 per cent uplift in Dubai flight searches). Las Vegas proved to be a more popular choice for Louis than last year's, when his visit to Barcelona in Spain only saw an increase in searches of 22 per cent.

As well as flights, this year's online searches for package holidays to Las Vegas and Dubai also saw a significant boom - rising by 140 per cent and 88 per cent respectively.

Likely as a result of the weekend's dreary weather, TravelSupermarket didn't see a change in searches for Gary's UK destination at Boughton House in Northamptonshire, where he hosted the over 28s category.

TravelSupermarket compared the following searches on its site for this week versus last week* - before the weekend's much anticipated episodes - to determine which destination has the X Factor:

Package holiday searches:
1. St Lucia, The Caribbean (Tulisa Contosavlos) - uplift of 259 per cent
2. Las Vegas, USA (Louis Walsh) - uplift of 140 per cent
3. Dubai, UAE (Nicole Scherzinger) - uplift of 88 per cent

Flight searches:
1) Las Vegas, USA (Louis Walsh) - uplift of 236 per cent
2) Dubai, UAE (Nicole Scherzinger) - uplift of 76 per cent
3) St Lucia, The Caribbean (Tulisa Contosavlos) - uplift of 11 per cent


Bob Atkinson, travel expert at TravelSupermarket said: "Being inspired by TV and celebrities isn't a new trend. In fact, it is one of the biggest routes of inspiration for making holiday choices alongside recommendations from families and friends. And it is great to see such a high profile programme showcasing such exciting destinations for those who want to rest, shop or enjoy lively entertainment. 

"With recent bad weather, it's no surprise people have been inspired by the sun of St Lucia, the bling of Dubai or the bright lights of Las Vegas, all of which offer a great solution for Brits for a holiday in the autumn and winter months.

"For those set on emulating their X Factor heroes, my advice is to shop around online to make sure they get the best price on their flight and hotel, or their package deal."

-Ends-


Notes to editors:

* Travelsupermarket compared searches from between 8pm on Saturday 29th September to 12am (midnight) on Sunday 30 September to the same period the previous week.


 

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