- Christmas shopping brings out aggressive side in men
New research released today shows that men are twice as likely as women to turn to violence when out Christmas shopping. A statistic reflected in the fact that 70 per cent of people have admitted to finding Christmas high street shopping stressful.
In a study carried out by moneysupermarket Shopping, one in ten men admit to having had a fight with another shopper, physically or verbally, whilst out buying festive gifts. The research also shows one in every 14 men has shouted at a shop assistant and one in 12 has been involved in an incident of Christmas shopping road rage.
For women, the stress of Christmas high street shopping manifests itself in other ways. Almost half (47 per cent) have suffered a headache when gift shopping and women are twice as likely to burst into tears as men.
Regionally, men in London are the most confrontational shoppers, followed by the Scots and then the Geordies. Men in the South West are the least likely to turn to violence when filling their Christmas stocking. Interestingly, one in every 100 men also reports having broken a heel while out Christmas shopping.
Rob Barnes, Head of moneysupermarket Shopping said: "This research emphasises how emotional people can become when out Christmas shopping. The stress it puts both men and women under goes some way to explaining why 27 million people are planning to do their Christmas shopping online this year. Open 24 hours, seven days a week and with savings of up to 20 per cent compared to the high street, online punch-ups and broken heels are rare."
moneysupermarket Shopping is a new shopping comparison service where consumers can compare prices of hundreds of items - from cameras and games consoles to children's toys and DVDs. moneysupermarket.com predicts that shoppers can save up to 20 per cent on their Christmas gift bill just by shopping around through its new shopping channel.
Building on its years of expertise in price comparison of financial products, utilities, broadband and more, moneysupermarket.com visitors can now compare prices on Christmas must-haves such as the Nintendo Wii and the MacBook Air.
In addition to comparing prices, visitors can access clear product specifications, read expert and user reviews, and get gift inspiration by searching for the most popular products within the different categories. Users of the site can also sign up to receive regular news alerts highlighting the latest bargains and helping to keep Christmas costs low.
Visit http://www.moneysupermarket.com/ today to find out how much you can save.
Top 5 things men find stressful vs. women about Christmas high street shopping:
|
|
Men |
Women |
|
1. |
Crowds |
Crowds |
|
2. |
Not knowing what to buy |
Queues |
|
3. |
Queues |
Not knowing what to buy |
|
4. |
Cost / spending money |
Cost / spending money |
|
5. |
Not finding what you want |
Not finding what you want |
Top 5 most likely occurrences when Christmas high street shopping:
|
|
Men |
Women |
|
1. |
Gone home empty handed |
Suffered a headache |
|
2. |
Suffered a headache |
Gone home empty handed |
|
3. |
Had an argument with another shopper |
Had your card declined |
|
4. |
Suffered or been a victim of road rage |
Suffered or been a victim of road rage |
|
5. |
Shouted at a shop assistant |
Had an argument with another shopper |
Ends
Notes to editors:
Research was commissioned by moneysupermarket.com and carried out by Opinium Research LLP. An online poll of 2,063 adults was conducted between 3rd and 7th October 2008. Results have been weighted to nationally representative criteria.
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