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Samsung Electronics is a global electronics player and part of a conglomerate – the Samsung Group – that is South Korea's largest exporter. "Samsung" means three stars or "tristar" in Korean.

In the past few years, Samsung has risen to become the third largest manufacturer of mobile phones in the world. Its key advantage – as well as being one of the world's electronics giants – is its expertise in a wide range of significant technologies. In particular, it offers cutting-edge technology in the shape of high-quality LCD displays, market-leading ringtones and digital cameras, packaged in attractive designs.

Samsung rose as an international corporation during the 1990s, acquiring several businesses overseas. It bobbed and weaved successfully through the vicissitudes of the Asian and global market economies over the years and expanded production dramatically to become the world's largest manufacturer of DRAM chips (at the heart of PC manufacturing), refrigerators, flash memory and optical storage drives.

Samsung's commercial success has not been achieved without controversy. In 2005, Samsung was guilty of price fixing DRAM chips, affecting the global price of PCs and faces more charges and court appearances (along with Mitsubishi, Sony, Toshiba and others) regarding price-fixing, as well as separate continuing international patent infringement and local workers' rights battles.

For the average consumer, however, the Samsung product portfolio continues to deliver the goods - in 2005, Samsung overtook Sony as one of the world's most valuable consumer electronics brands. To illustrate its continuing creative success in consumer electronics, Samsung recently won 12 International CES Innovations 2007 Design and Engineering Showcase Awards, including three cell phones, two Plasma HDTVs, two digital audio players, two Home Theater-in-a-Box systems, a multifunction colour laser printer, an ultra-Mobile PC - and a cutting-edge washing machine!