Not in an ‘Island of Dr. Moreau’ way but more in the mobile phone vein (obviously). Nokia revealed in a required interview with the Financial Times, that it hoped it’s future line crossing, cross-bred technologies are what’s going to save it financially and as a brand name.
After Samsung stole Nokia’s crown of “largest maker of handsets” crown last week (I came up with that snappy title myself), it seems the mobile phone monolith had to admit some shortcomings. Chairman of the company Jorma Ollila (although not for much longer – he’s stepping down in about a week), conceded that Nokia had been too slow to get with the smartphone explosion and have paid a pretty big price for it. Losing it’s “largest maker of handsets” crown after 14 years on top shows just how big of a boo-boo that was.
So, what on earth do Nokia mean by “hybrids”? I doubt that means awesome Trasformer-esque mobile phone butlers. The company’s latest offering of a 41 mega-pixel camera phone may hold some answers, but from the sounds of things tablets are the way forward. Could they be looking at something like the Asus Padfone? Or maybe they’re going to take on Apple in the tablet race?
Mr Ollila offered this tasty morsel – “Tablets are an important [market segment], so that is being looked into, and there will be different hybrids, different form factors in the future.”
Adding to this, Nokia’s chief of design announced that a tablet was already in the works, possibly meaning a team up with Microsoft on Windows 8 is in the works.
All we can say is – Good Luck, Nokia.
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