Yep, you read that right; 43% of Apple users would be prepared to dump their current account provider for the fruity tech giant if they decided to set up a bank.
Now, that seems slightly mad, but it’s worth remembering that if Apple were a country, they would be the world’s 68th biggest nation – so they’re not exactly short of a few quid.
Overall, 1 in 10 of the UK and US people asked would go with Apple.
Of the iPad, iPhone and iPod owners, more than 60% said that they would use Apple because they trusted the brand, and slightly fewer people said they reckoned that the company would make their account easy to access and manage.
The boss of research consultancy KAE, David Rankin said “Apple would face no capital constraints in building a deposits base. With a proven ability to cross-sell additional products, along with the highest sales per square foot of any retailer and an affluent customer base, it wouldn’t take long for Apple to become one of the most profitable consumer banks in recent times.”
He’s got a point; as it’s been proven, Apple have loyal fans who absolutely love them – in fact, another representative of KAE reckon that Apple are showing “discipline” for having not already done it.
Do I trust Apple? Well, I don’t distrust them – and they do have a better track record than our banks…