Prudential Financial Companies serves individuals and corporations worldwide offering a variety of products and services including competitive life insurance cover (also known as ‘Prudential life assurance’ or ‘Prudential term assurance’) that can help secure your family’s future.

Get life insurance

Get life insurance

The company’s life insurance options have been modified to fit under the banner of PruProtect. This is a joint venture between Prudential and Discovery – the companies that combined to produce the PruHealth private medical insurance plan which has won many awards.

Instead of offering a variety of protection options, PruProtect places all of your life insurance and serious illness cover needs into one straightforward plan. It is only available through a financial adviser and details of your nearest financial adviser can be found on the PruProtect website.

Its advantages include one of the most comprehensive serious illness cover plans available, the chance to receive severity based payouts earlier than most critical illness plans and the possibility of making multiple claims. No matter which PruProtect options you choose, you automatically receive ‘Vitality’ – which is a membership programme designed to cut premiums based on customers leading a healthy lifestyle. Incentives include reduced gym membership costs, savings on health screens and quit smoking programs.