LV= started in 1843 as Liverpool Victoria, their goal was to give financial security and peace of mind to more than just a privileged few. And today it's much the same.

As a mutual, they don't have to answer to external shareholders – so they can concentrate on looking after you.

Get life insurance

Get life insurance

As the UK's largest friendly society they are here to help you make the best choices when it comes to your money. And with a range of savings and investments, life insurance and general insurance products that are both good value and award-winning, they are bound to have something to interest you.

They have also continued to grow and remained financially strong despite the ongoing volatile market conditions and financial uncertainty.

LV= offer you the choice between Mortgage Life Insurance (“Decreasing Cover”) and Life Insurance (“Level Cover”). Both provide you with a one-off lump sum payment should you die during the length of the policy, to help your loved ones with any financial commitments.

LV= also offers you the choice of Mortgage Life Insurance with Critical Illness (“Mortgage Protection Life Insurance with Critical Illness”) or Life Insurance with Critical Illness (“Level Term Life Insurance with Critical Illness”). Both will pay out should you die or if earlier, you’re diagnosed of one of the critical illnesses covered in their policy, and you survive for at least 14 days after being diagnosed. The lump sum paid out can be used to help pay off a mortgage, or provide a one-off cash lump sum to help your loved ones with any financial commitments.

It’s important to understand that you’re only covered for the critical illnesses defined in the policy, and no others.

Whichever product you choose, you can help provide your family with a financial safety net should the worst happen.

Important things you should know

  • To apply you must be a permanent UK Resident
  • If you cancel your policy, you won't be covered and you won't get anything back. These policies have no cash-in value at any time.
  • The amount of cover available depends on your personal circumstances such as your age and whether you smoke or not.
  • Normally, the lump sum paid out when you die will go into your estate. Inheritance Tax could apply to the part of your estate that is worth more than £325,000 (for tax years 2013/14 to 2014/15).
  • By taking out a policy you become a member of LV=, and gain exclusive member benefits including discounts on some of their other products.