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Costly In-app Purchases

With over 180 million apps downloaded in the UK alone, from home insurance to body endurance, it’s safe to safe there’s an app for everything, and Britain certainly has app fever. And why wouldn’t we? Apps – including games apps – typically cost just £0.99 - £1.99. Compare this to a typical console or PC game priced at £30 - £50 and you’re clearly getting a good deal. But one thing we often forget to factor in is the cost of ‘in-app purchases’.

In-app purchases are additional features for your app which are available to download – at a cost. These are common with games, where additional levels, tools or weapons are available as in-app purchases.

Parents have complained about their children running-up bills for hundreds of pounds by making in-app purchases. But how does this happen, and what can you do to steer clear of similar shocks? Our infographic gives you the low-down on in-app purchases, what they are, how to avoid them, and what to do if you’ve fallen victim.

 

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