I logged on to see if anyone had pointed out that it's 2.13% reduction which commentators keep getting wrong - glad someone has, but read through all and am not surprised that ALL postings here are in agreement that this VAT cut will make no difference, other than to extend our nation's ridiculously high level of borrowing.
To defend those who don't make the reduction, we're a small non profitable publisher, so no VAT on books. (I'm on less than minimum wage as it's my own company and the money isn't there to take). I've tried creating & selling budget notecards for our Greek-o-File book subscribers, on which we must charge VAT but make very little profit. Costs have gone up over the last 3-4 years since we started, but I kept prices the same as I didn't think they would sell for more. The market determines the price - which is why High Street shops have been offering 20% off hoping to get a smaller profit from higher sales. Now I'll get back 2.13% towards the extra costs of postage, printing, paper & envelopes over these last few years. Perhaps this is helping small businesses - but not much.
I agree with the respondent above who said removing VAT on gas & electricity would have been more useful. I wonder how the sums compare on national scale?
What is the point of proposing higher taxes AFTER the next election. It means nothing. Surely the abolition of the ceiling on employees NI would have had a better effect and why not instantly. People with more than average salries can afford to pay now. Low income people (especially if they don't have children and rely on interest on low levels of savings) need to eat and keep warm now. Why wait till 2011/12? Why not have just one tax scheme covering NI & tax and be honest about tax on income. There could be a lower tax rates for retired people to compensate for not paying employees NI now.
What about no corporation tax on the first £5,000 business profit per annum - not just deferring another 1%.
Is anyone in government actually listening to all the sensible ideas the public have. We have to manage our own budgets & can't just borrow when there's nothing in the kitty, so we do understand. Those who need to borrow to keep business afloat should be helped.
Sylvia C