That would be wonderful but even if there was a strong group, don't you think all an "ING/IF" would have to do would be possibly temporarily offer a "chart topping" product?
Unless I have got it wrong the big picture scandal "today" is the fact that there are virtually no fixed interest ISA bonds whereas there is a fair spread of fixed interest bonds - ISA funds are of course a "captive audience" - you can't simply switch to fixed interest. Also am I the only one who is appalled at the ISA industry's boast that there are no transfer costs and mobile phones with contracts are free - at least the mobi has to have an *! Look at ISAs and the equivalent non ISAs and strangely enough there's a 0.3 ish to 0.4% ish gap in favour of standard products. Why? Er... psst over here mate it's an inclusive transfer cost but I didn't say anything?