I've read this with great interest, and heard about this early on in the year.
To be completely honest, it looks like an absolutely great idea. An insurer not transacting in the conventional way with mutual protections giving savings and benefits to the policyholders. Principle Insurance have, cleverly so, picked up on an idea that has been around for quite some time and turned it into a new hype. With over 2 million Muslims in the UK, I can see this idea being quite popular with Principle's target audience. Unlike Sheila's Wheels, they have not restricted the clientele to one set of target audience from the outset. Halal insurance is open to anyone, but I would urge those considering an insurance policy to read through the terms and conditions carefully.
SalaamHalal, can you confirm that there are no warranties (expressed), endorsements, conditions (expressed) differing from that of the usual UK insurance policies. Obviously, the policyholders must be made aware of any significant differences before taking out the contract, as per FSA requirements. For example, Ansvar insurance previously declined to insure risks if the policyholder wasn't tea-total or failed to attend church; although now they offer further discounts for lifestyle conditions being adhered to.
Personally, I won't be choosing to insure with Halal Insurance, underwritten by Principle Insurance... yet. Some might argue that this is the best time but I cannot see the premiums being the most competitive out there as others that may provide better cover with a proven claims servicing record. As we all know, the proof is in the pudding so-to-speak. An insurance company's pudding is when the policy needs to be used - ie. claimed from. We all know that the usual suspects for cheap insurance premiums have a less than desireable claims handling process.
Salaam Halal Insurance has only been trading since 27th June this year, and Principle Insurance Company Limited since 23rd April this year. Mr Abdulaziz Hamad Aljomaih, Mrs Susan Patricia Bradbury , Mr Bradley Mitchell Brandon-Cross , Mr Andrew Charles Patrick Haynes , Mr Syed Mohammed Nadeem Mujtaba , Mr Imran Zafar Siddiqui have only been authorised since April of this year with no previous known history. The only other two other Directors (who are both Non-Executive) are the ones with the most experience at Directorship level Mr Dennis Holt & Mr Michael David Ross . Presumably Mr Holt and Mr Ross are both non-exec to give guidance to the others on the decisions to be made. Whilst I can appreciate that this is perfectly normal, it does worry me that they have commitments with other companies which could divert the attention from assisting the decision makers. Mr Ross has 9 other companies to which he is a non-exec director, and Mr Holt 4. I understand, however, that from reading the website the 'insurance professionals' employed by the company have a number of years experience in their field of insurance. This is encouraging and can only be a good thing. If only they had responsibility for Oversight and mediation, it might be more appealing. I'm sure with their support this scheme should prove quite successful. To make a suggestion, it might be an idea for the insurance professionals to use their designatory letters after their name to promote a good understanding in the subject matter at hand. I'm sure most of them must be FCII or ACII qualified?
The website is very professionally constructed with excellent features - such as logging in to the account and requesting a call back. I'd even go so far as to congratulate the marketing team on the 'WIN a fantastic holiday' advertisement. I absolutely despise this sort of marketing inticement usually, but with this specific example, there appears to be no sinister ploy behind it costing the customer more in the long run. It's also been clearly thought out as the holiday destination is something that will appeal to the target audience. Good stuff!
All being well, if this insurance company grows as much as the investors clearly think it will, they could be on to a winner. With this in mind, I can see the company going through radical changes after it's third year in business and I wouldn't be suprised if the top-brass walk away with a small fortune or branch out into other things.
Coyote