15% is usually quoted as the required amount to benefit. Many years ago, my then colleagues in Energy Supply were trying to persuade people to move to E7. The offer was to try it for 12 months, if you don't save money, we will put you back on Domestic S and refund the excess.
This seemed a no brainer, so I took up the offer. Must be over 15 years ago, in the same house etc. Check it occasionally, and yes, I am still saving money. Gas CH, but fridges and freezers run 24hrs, I have some outside security lights on all night, the dishwasher goes on overnight, and the washer and dryer if the opportunity arises. CH pump also runs at night in the cold weather.