http://www.theregister.co.uk/2008/07/14/iphone_activations/

"UK customers who queued up to get Apple's shiny new iPhone last week are still waiting for a connection as O2 struggles to get their SIMs registered and activated on the network."

Seems like apple have gone with the 'you cant have it...and even if you can have it, the you cant use it marketing technique'

Reminds me of a southpark episode...S5 E6 Cartmanland.