Hello snail!
We use the Megaman Energy Saving GU10 (11W) in the hall and a bedroom (both clusters of 4 bulbs), and intend to put them in the kitchen at some point (2 sets of 4 bulb clusters) to complement the existing set of 4 R80 Megaman energy saving spots and under-unit (halogen?) lighting. They work well in these situations. Compared to halogens, the energy saving GU10 give a "whiter" light, and it is more of a flood fill than the halogens (so the direction is not so significant). But they are absolutely suitable for "general consumption", as you put it. Expensive they may be at £8 or so a bulb (and I note that B&Q now stock them at £9 a bulb), but they do last up to 10 years.
As for your quesion about a livingroom, I think the light could be a little too white... It may well be best to switch the fittings for regular bulbs, and use normal energy saving bulbs. We have three 7W energy saving bulds hanging evenly throughout the ceiling in our lounge, and it gives of a pleasant, subdued light (helped with lamp shades that inhibit the light somewhat).
You could just take a "punt" on the energy-saving GU10s... buy 4 from gil-lec.co.uk at a cost of around £35 in total, and see how you get on! If they aren't appropriate in the livingroom, they should be fine elsewhere. There are other brands, but these seem to get a good write-up (quick to "warm up" etc.).
Not sure if that helps!