I am not sure why there is so much paranoia surrounding this tariff. There was another rumour circulating that this was almost a tied contract - if you cancelled before 31 July 2010 then not only subsequent but all previous charges would be recalculated at a standard price. This is not true. There are no cancellation penalties.
The surprising aspect of this tariff is that it is suitable for a wider range of consumptions than most - customers with a low consumption receive a good deal rather than the usual of just being for those of national average or higher useage (eg, the BG and E-on tariffs that pip EDF on the tables are less than £2 per year cheaper for the average consumer but are both more than 50% more expensive for the frugal!!!)