Firstly Roly, we never say to any client that the vehicle is "free" because there is charges involved. Usually it is the client's insurers who publicise that fact is "free" or "no cost" or "its a courtesy vehicle", when it is a credit hire vehicle that incurrs charges that are invoiced to the third party insurer. We are very clear when explaining to the client what the vehicle is and the charges involved, so much so that a script is introduced on booking and is read to every client.
Presumabley, you are now try to say that drive assist "up sells" damage to our hire vehicles. All charges that are for damage of hire vehicles are used for repair work to OUR vehicles that other people have damaged, no costs are retained as "profit" and are entirley used for rectification work. There is no commision, no hidden charges, no bonus schemes for selling insurance, all options are there for the client's benefit and all charges for new damage are used to recify the damage. I hope this clarifies the matter for you because you are obviousley under a gross misunderstanding of Drive assist's operations.