Thanks for your reply, I hadn't really though of the fact that I am actually spending "cash", one automatically assumes that when paying with a "card" that you are protected.
An update on the situation, I was not getting any where with purelygadgets customer service, so I contacted ISIS as pg are accredited, I received a response from ISIS within 1 hour, and shortly after pg contacted me.
I have now been told that the item will be with me on Wednesday (tomorrow).
I suppose the items to take away from this experience are: -
1.) Always use your credit card for internet purchases
2.) Check the retailer is accredited with a recognized agency, who you can take up complaints with.
.....
And I thought internet shopping was supposed to be stress free....