To be fair to Orange, Apple set the handset prices and tariffs and so they have very little room for manoevre. You'll notice Orange's iphone tariffs are exactly the same as O2's. Where mobile phone network operators do have room to be innovative however is on the added extras they can offer to tempt customers. On this O2 offer their customers first access to bookings at the O2 and Orange have 'Orange Wednesdays' but it would obviously be good to see more perks like these emerge.
I have an iPhone and think it is worth it. When you look at the costs of an iPod and the additional functionality an iPhone offers as well the costs aren't too bad. For me being able to check my emails on the go saves me time, which is a real benefit, but as always whether it's really worth it is a personal decision depending on your cirumstances and based on your perception on what value for money money represents in light of your personal income.
There's no doubt iPhones are amongst the most expensive handsets on the market and the key questions to think about in my mind are:
- Are you going to actually use the additional functionality an iPhone offers?
- What is your current monthly text/ minutes usage (i.e. if you're not using 600 minutes, 500 texts it will be harder to justify paying £35 month)?
- How much more is the iPhone tariff you would choose, than your existing tariff (e.g. £15 - £35 is a big jump).
In what it does the iphone is unrivalled and there are many applications that are not only a great deal of fun, but are really useful too. It's also a great tool for social networking and can save you money as when you're out shopping and see something you can quickly look up the price of something and see if it's cheaper online. Amazon even have an application where you can take a picture of an item you see and they'll tell you what they have to offer that's the same or similar. Other apps allow you to take a picture of a barcode and you'll be told where you buy that product online and so compare prices.
This all does come at a premium in comparison to some mobile phone deals, but in the spirit of moneysupermarket.com lets not forget an iPhone can also be a vital tool for consumers in seeking out the very best deal by making the comparison of products and services easier and more mobile than ever before.