An increasing number of banks and building societies are restricting some of financial deals to their current account customers. Financial journalist Jessica Bown examines if there is a reward for loyalty or if you would be better off elsewhere...

Click here to read Jessica's article

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Martin Lewis, mse, was on C4 Countdown (accident with remote) earlier in the week and he made the point that loyalty was, as a principle, a bad idea and mentioned the value to be got from being a "rate tart".